Dow Jones to sponsor the 2010 PRCA Awards

Dow Jones today announced that it will be amongst the sponsors at the PRCA Awards 2010, showcasing the best that the UK's PR industry has to offer.

In addition, Dow Jones will also be highlighting its recently launched Dow Jones Media Relations Manager. Launched in late 2009, Dow Jones Media Relations Manager seamlessly links Journalist/Blogger contact details with the articles, posts and tweets they actually write.  Dow Jones news-enabled media database and contact management tool helps communications professionals steer clear of ‘PR Spam' (According to recent research from PR Week - 1.7 billion irrelevant press release emails are estimated to be received in total each year by UK and US journalists alone) and pinpoint and engage only the journalists and bloggers who are likely to be interested in their story.

Dow Jones Media Relations Manager links Dow Jones's vast global collection of traditional and social media coverage with journalist, broadcast and blogger contact information, profiles, beat and pitch data. With this new tool, communications professionals are better able to identify who will be most interested in their story and how best to contact and pitch to them. Communications professionals can locate the right journalist or blogger to pitch based on the actual words and topics they're currently writing about rather than just their beat topic. They can also seamlessly view analysis of what that journalist or blogger is covering, including companies, industries, subjects and executives as well as the keywords they are most frequently using in their articles or posts.

"For communications professionals, the increasingly fragmented media landscape adds to the challenge of quickly finding the right journalist or blogger who will be interested in their story," says Martin Murtland, managing director, Dow Jones Solutions for Communications Professionals. "Dow Jones Media Relations Manager helps media relations professionals build media lists and personalised, highly relevant and more effective pitches based on the stories the journalists or bloggers have actually written or communicated."

With Dow Jones Media Relations Manager, communications professionals can maintain message consistency by easily sharing key talking points across media relations teams and spokespeople - regardless of location or work hours. A point-and-click interface helps speed up the process of preparing briefing books and media lists, prepping executives for interviews, tracking interactions with the media, and monitoring and evaluating coverage generated by their efforts.


Dow Jones Media Relations Manager marks the further expansion of Dow Jones's workflow solutions for communications professionals. The company's media monitoring and media evaluation tools are used by Global Fortune 2000 companies, public relations agencies, government and nonprofits to research campaigns faster and more thoroughly, stay ahead of breaking news, monitor social media conversations, detect issues earlier, measure campaign effectiveness and easily share campaign results with executives and employees.

For more information about Dow Jones Media Relations Manager visit www.dowjones.com/mediarelations and to learn more about Dow Jones, visit www.dowjones.com.

If you are thinking of entering the 2010 PRCA Awards, you can find more information here.

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