PR Leaders expect budget to stimulate sector

London, 28 March 2011 - PR Leaders have welcomed the latest budget as positive for their organisations. The survey highlighted that 45% of respondents believed the budgets would be either positive or very positive for their organisations, only 11% believed it to be negative. The panel were more muted in impact the budget would have on them as individuals.with 37% feeling positive about it but 26% reacting to it negatively.

Francis Ingham, CEO of the PRCA, welcomed the budget for the PR sector, saying “The UK is the world hub for public relations. The cut in corporation tax is great news for businesses and the announcement that WPP will move its headquarters back to the UK is a huge boost for the sector. But this budget is great news for the small agencies that drive the innovation that make us the leading market for PR and comms internationally and will be key to the UK recovery.”

The Leaders' enthusiasm for the Government's economic policy has however faded since the coalition announced its first budget in 2010. In a similar survey about the June 2010 budget 65% of respondents welcomed the budget however in the poll conducted last week only just over 41% of respondents were positive about the Government's economic policy to date.




  PRCA PR Leaders




The results in full were:

1. PLEASE TELL US YOUR REACTION TO THE BUDGET AS AN INDIVIDUAL:    

Very negative     4%

Negative            22%

Neutral              37%

Positive             33%

Very positive      4%

           

           

2. PLEASE TELL US YOUR REACTION TO THE BUDGET FOR YOUR BUSINESS:          

Very negative     0%

Negative            11%

Neutral              44%

Positive             41%

Very positive      4%

           

           

3. PLEASE TELL US YOUR REACTION TO THE BUDGET FOR THE FUTURE OF THE COUNTRY:           

Very negative     7%

Negative            26%

Neutral              33%

Positive             26%

Very positive      7%

    

           

4. WHAT IS YOUR OPINION OF THE GOVERNMENT'S ECONOMIC POLICY TO DATE?  

Very negative     19%

Negative             19%

Neutral                22%

Positive               41%

Very positive        0%


- ENDS -

About the PRCA:
Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams and PR freelancers.  The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 230 agency members from around the world including the majority of the top 100 UK consultancies. We also represent around 60 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

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