PRCA price commitment shakes up training market

London, 1 June 2011 - The PRCA today unveiled its training price guarantee - promising to beat any of its competitors' prices.
 
In a move that puts price centre stage, the PRCA announced that if anyone can find a similar course offered by a key PRCA competitor for less, the PRCA will not only beat that price, but also offer the delegate a second place for free. The move to draw attention to the pricing follows a quality drive that has seen the professional body's survey of HR directors rate PRCA training as the best commercial training on the market for the last two years.
 
The PRCA's named competitors include: Pinnacle, Hawksmere, IoD, Insead, Henshall Centre, CIM and CIPR.
 
Francis Ingham, PRCA chief executive, said “I have absolute faith in the quality, range and price of our courses. That's why we're making this big, bold, and decisive commitment. We will beat any of our competitors' prices - find a similar course for less, and we'll not only undercut the price, we'll also give you a second course for free. The time when training providers could flog bog-standard courses at remarkably high prices has passed - our deal aims to draw a line under the rip-off PR training culture that has prospered over recent years. Take a look at our offering - after all, you have nothing to lose.”

Those wishing to see the PRCA's range of training courses should visit: www.prca.org.uk/training

                                                                                            - ENDS -

Notes for Editors

Media enquiries - please contact Reda Haq, digital/ communications executive - reda.haq@prca.org.uk / 020 7233 6026

About PRCA Training

The PRCA's mission is to promote excellence in PR, which means providing practitioners with the advice and skills they need to develop in their career. The PRCA has been running training courses since 2001, and since then we have refined our courses and increased our programme significantly. Whether you're a young account executive looking to gain fundamental skills or a managing director interested in the latest business thinking, the PRCA has training courses which can help you develop your career.

Offering fantastic value for money, whilst maintaining the highest standards in tuition through our approved trainer scheme, PRCA training has been developed in conjunction with many leading practitioners and academics. Attendee feedback is closely monitored to ensure that PRCA Training offers the best commercial PR courses on the market.

For more information about PRCA training please contact Jessica Lobendhan on jessica.lobendhan@prca.org.uk

About the PRCA

Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams and PR freelancers.  The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 230 agency members from around the world including the majority of the top 100 UK consultancies. We also represent around 60 in-house communications teams from multinationals, UK charities and leading UK public sector organisations
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