PRCA announces Leonard Cheshire Disability as first Chairman's Charity

London, 20 May 2010 - Leonard Cheshire Disability and the PRCA have announced a two year corporate partnership that will raise money for the charity and at the same time provide those in the PR sector looking to employ disabled people with advice and support that will help them overcome the perceived obstacles.

The charity, already well known for its work for challenging perceptions of disability through its award winning Creature Discomforts PR campaign and Ability Media Awards becomes the PRCA's first Chairman's Charity.

Desiree D'Souza, Leonard Cheshire Disability Head of Major Giving said: “Many organisations have preconceived ideas that there are complications around hiring people with disabilities.

“This partnership will challenge stereotypes and provide employers with advice about how they can easily work with disabled people.”

David Gallagher, chairman of the PRCA said  “One of the biggest challenges for agencies and PR in-house teams is finding enough high calibre candidates. Leonard Cheshire Disability can help employers dispel the myths and remove the perceived barriers to employing disabled people, increasing the choice of great candidates they can choose from.”


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Media enquiries
Please call Pete Lewis at Leonard Cheshire Disability press office on 0203 242 0265 or pete.lewis@LCDisability.org or Richard Ellis at the PRCA on 020 7233 6026 or richard.ellis@prca.org.uk.  
 
Notes to Editors
Leonard Cheshire Disability supports over 21,000 disabled people in the UK and work in 52 countries. We campaign for change and provide innovative services that give disabled people the opportunity to live life their way. To find out more visit: www.lcdisability.org

PRCA
Who we are:
Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams and PR freelancers.  The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do:
The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities. The Association is a leading provider of PR training and also offers organisations looking for a PR agency a free, no-obligation matchmaking service.

How we do it and make a difference:
All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent:
The PRCA represents many of the major consultancies in the UK, and currently has 199 agency members from around the world including the majority of the top 100 UK consultancies. Having launched in-house membership last year it also represents 31 in-house teams including many of Europe's leading corporations and UK public sector organisations.

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