PRCA revitalised

London, 8 October - According to members the PRCA has undergone a radical a transformation over the last twelve months. 54% of respondents to the latest PR Leaders' Panel said that the Association has improved significantly over the last year with a further 25% having noticed some improvement.

Respondents gave a variety of reasons why they valued membership including FAPRA, the PRCA's new business service which has seen an 85% increase in leads this year; increased networking opportunities; industry analysis; an extensive training programme; and credibility with client organisations.

David Gallagher, PRCA Chairman explained “The PRCA is undergoing a radical transformation. We will build on the improvements we have made to the new business service and add further networking opportunities and interest groups. Over the next twelve months we will have in place PR qualifications, online training and many more regional networking opportunities.

“The PRCA has never offered such value for money to members”

- ENDS -

Notes to editors:

Responses to questions

How has the PRCA changed in the last year?

  • Is much worse - 4%
  • Is slightly worse - 0%
  • Hasn't changed -17%
  • Improved a little - 25%
  • Improved significantly - 54%

What is the most valuable part of being a PRCA member?
NB The results below have been consolidated from free text answers to the question above.

  • FAPRA - 36%
  • Networking - 36%
  • Credibility with clients - 28%
  • Training and services - 20%
  • Industry Analysis- 16%

About the PRCA
The Public Relations Consultants Association (PRCA) is the trade association for the UK PR consultancy industry.

  • The Association exists to raise standards in PR and to help members be better organisations.
  • It represents more than 150 members representing around 70% of the country's PR fee income.
  • Founded in 1969 the PRCA promotes all aspects of public relations consultancy.
  • PRCA members differentiate themselves from other PR consultancies by achieving the Consultancy Management Standard (CMS), a professional accreditation that has been adopted by PR agencies in more than 11 countries around the world.
  • All PRCA member organisations are bound by a Professional Charter and Codes of Conduct.

As part of its commitment to excellence in PR, the PRCA carries out a number of functions:

  • PR training and qualification: the PRCA organises a range of bespoke, inhouse & online courses as well as general training and qualifications. Course subjects range from: how to write a press release: to how to manage your agency.
  • Find A PR Agency: this free service helps clients find a reputable PR consultancy for their brief.
  • Industry surveys: the PRCA undertakes a number of surveys every year including the most comprehensive benchmark of industry performance.
  • Networking and best practice groups: the PRCA organises a number of groups to help members stay ahead of industry trends and raise general industry issues.
  • Promotes the value of PR and the need for standards: the PRCA provides a strong voice on a range of issues relating to PR.
  • Lobbies government on key issues: the Association represents members interests in areas with Government and other relevant organisations such as the FSA.
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