PR Profession Launches Procurement Toolkit

London, 27 October 2010 - The PRCA (Public Relations Consultants Association), the Chartered Institute of Public Relations (CIPR), the Kent branch of the Chartered Institute of Purchasing & Supply (CIPS) and the Central Office of Information (COI) today launch a PR Procurement Toolkit. The Toolkit is designed to help clients of the PR profession and their suppliers, including agencies and other service providers, to work together to analyse the value delivered by PR practitioners and PR activity.
 
The Toolkit is comprised of six modules:

Module 1: Indicators of Best Practice in PR Procurement

Module 2: The PR Procurement Cycle

Module 3: The Procurement Process and Document Management

Module 4: The PR Contract

Module 5: The Statement of Work

Module 6: Good Housekeeping 
 
The modules within the Toolkit are independent but interlinked, each covering a specific stage of the client/supplier relationship. While some smaller clients may not have a dedicated procurement function, the principles in the Toolkit can still be applied to procuring PR services.
 
Tom Wells, Chairman of the Procurement Panel and MD of procurement consultancy Gyroscope, said: “Good procurement practice is fundamental to unlocking the full value of communications for both client and agency.  We hope these simple and pragmatic toolkits will help organisations of every size and every type to work more effectively, and contribute to raising the commercial and professional stature of the PR profession.”
 
David Noble, CEO of CIPS, said: "It's good to see that our branches are active in helping to develop toolkits to encourage good procurement practice in a variety of sectors. Institutes have an important role to play in supporting our members and our profession and encouraging the best techniques for business success. Good public relations is key to any organisation's success."
 
- ENDS -
 
For further information, please contact Richard Ellis - 020 7233 6026 | Richard.ellis@prca.org.uk  
 
Notes to Editors:

The Procurement Panel held its first meeting in February 2010. The panel, chaired by Tom Wells a member of the CIPR and PRCA, was formed to oversee the updating of the CIPR's procurement toolkit “Professional Purchasing in PR” which was published in 2006. The panel comprises representatives from the public and private sectors, PR consultancies, intermediaries and other trade organisations, including the Chartered Institute of Purchasing and Supply (CIPS), Central Office of Information (COI) and PRCA (Public Relations Consultants Association).
 
About the PRCA
Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams and PR freelancers. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations. The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities. All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf. For further information, visit www.prca.org.uk
 
About the CIPR
The CIPR is the professional body for PR practitioners in the UK. With over 9,500 members, involved in all aspects of the public relations profession, it is the largest body of its type in Europe. The CIPR advances the PR profession in the UK by making its members accountable through a code of conduct, developing policies for the PR profession, representing its members and raising standards through education and training.  For further information, please visit www.cipr.co.uk
 
About CIPS

The Chartered Institute of Purchasing & Supply (CIPS) is the largest body in the world representing the procurement and supply profession.  It is the worldwide centre of excellence on procurement and supply chain management issues and offers corporate business solutions. CIPS has 65,000 members in 150 different countries, including senior business people, high-ranking civil servants and leading academics. The activities of the profession have a major impact on the profitability and efficiency of all types of organisation. For further information, please visit www.cips.org
 
About the COI
The Central Office of Information (COI) is the Government's centre of excellence for marketing and communications. COI aggregates spend and knowledge on behalf of government and the public sector and secures significant discounts with suppliers. COI's Chief Executive works closely with the Permanent Secretary for Government Communications and reports to the Minister for the Cabinet Office. For further information, please visit www.coi.gov.uk

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