PRCA Launches In-House Benchmarking

The PRCA today announced the launch of its latest piece of market intelligence, the inaugural In-house Benchmarking Survey. Run in conjunction with Marketing Week and Opinion Matters, the survey is open to all senior management and directors working for in-house communications departments.

The annual survey will provide heads of communications teams with industry-wide benchmarks that can be compared with their own organisation’s activity and performance. The survey covers a range of communications related topics: from the use of agencies to trends in budgets, team management issues, to identifying the threats and opportunities to PR and Communications teams.

The in-house survey will be similar in scope and value to the consultancy Benchmarking Survey which the PRCA has been running for over a decade.

In-house communications teams are invited to take part by completing the survey here: http://goo.gl/Wuep8

All participants will receive a copy of the results when they are published later this year.

Francis Ingham, PRCA Chief Executive, said: “We are delighted to be working with Marketing Week and Opinion Matters to launch this latest piece of market intelligence. 

We know how valuable agency heads find the consultancy Benchmarking data we provide. This in-house version will provide communications directors with the same invaluable insight into the pay, conditions and outlooks of their peers throughout the industry.

It is the latest example of us providing leadership and support to the whole PR industry.”

                                                                              -ENDS-

Notes to Editors

For media enquiries please contact Tom Hawkins – tom.hawkins@prca.org.uk

About the PRCA

Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams and PR freelancers.  The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 250 agency members from around the world including the majority of the top 100 UK consultancies. We also represent around 70 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

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