PRESS RELEASE
London, 5 September, 2011 - The PRCA today announced it is to be a headline sponsor of the annual FirePRO conference for Fire and Rescue Service PR and Communications teams on October 18 and 19.
The two organisations have been working together to establish personal development opportunities for FirePRO members. This will include the PRCA offering its members in Fire and Rescue Services (FRS) free online public relations and communications training.
FirePRO chair, Steve Chu, said: “We are delighted to announce this partnership and I look forward to welcoming the PRCA to our conference.
“The FRS is facing a number of significant challenges over the coming months and it is more important than ever for the fire and rescue community to communicate effectively with their stakeholders. The PRCA will provide invaluable support in helping FRS communicators to be effective in their role.”
Francis Ingham, PRCA Chief Executive, commented: “These are tough times for the public sector. We are delighted to be able help FirePRO support their members as they deal with the cuts. Our offer of unlimited free online training is one which has been widely taken up by other public sector organisations enabling them to continue the professional development of their staff while protecting budgets.”
-ENDS-
Notes to Editors
The FirePRO conference takes place on October 18th and 19th at the Marriott Forest of Arden Hotel, near Birmingham. Confirmed speakers so far include:
- David Holdstock, Chair of LGcomms and Head of Corporate Communications at the London Borough of Hillingdon
- Deputy Chief Constable Gordon Scobbie from Tayside Police – the UK Police’s national lead on social media
- Neil O’Connor, Director of Fire, Resilience and Emergencies at DCLG – on Localism, the future of Fire and Rescue Services
- Rhion Jones from the Consultation Institute – on about keeping consultations lawful
- Richard Stokoe, Head of Communications at London Fire Brigade – on using social media effectively, including London’s use of Twitter during the August riots
For further details on the FIREPro conference, contact Steve Chu – schu@syfire.gov.uk
For PRCA media enquiries please contact Aeneas Tole – aeneas.tole@prca.org.uk
About the PRCA
Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams and PR freelancers. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.
Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 250 agency members from around the world including the majority of the top 100 UK consultancies. We also represent around 70 in-house communications

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