Standards in PR

All PRCA members are required to hold the Consultancy Management Standard (CMS) - the hallmark of PR excellence. Combining elements of ISO9001 and Investors in People with criteria specific to a PR consultancy, we introduced CMS in 1998.

Today, it's an internationally-recognised accreditation, used by PR companies in 11 countries around the world.

How does a PR agency benefit from CMS?the consultancy management standard (cms) logo.
• It's proof you have a well-run business, with all the correct systems and structures in place
• It demonstrates to your staff you have a real commitment to their development
• If you are looking to grow your business, CMS is an excellent tool for that growth

How does a client benefit from CMS?
• You will have peace of mind you are buying a professional service from a PR company that's committed to excellence
• You will have the assurance that all CMS-accredited PR agencies are well-run businesses that adopt best practices in all areas of their organisation

No PRCA member agency can rest on their laurels once they've attained the CMS standard. Accredited agencies are continually assessed and have a formal review every two years, where they are rigorously tested by an independent auditor.

 PRCA CMS Briefing Pack PRCA CMS Briefing Pack   prca codes of conduct PRCA Codes of Conduct 

Are you a PR agency?

Read the Member Benefits page to find out how your agency will benefit when you join the PRCA.

Always follow best practice

Download our Best Practice Guides for clients and PR companies.

Financial Practitioners

guidelines for handling confidential financial information Guidelines for handling confidential financial informationCMS Briefing Pack 2010 CMS Briefing Pack 2010

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Fee Income
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  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
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  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
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  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
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  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
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The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
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Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
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NB This will not appear as a separate list in the yearbook.