The Amber Group to sponsor the 2011 PRCA Awards

  

London, 21 June - The PRCA is delighted to announce that The Amber Group will be sponsoring the 2011 PRCA Awards. The Amber Group provides tailored HR, Training and Coaching services to creative service firms and in-house marketing departments, helping them to attract, retain, develop and motivate high performing teams.

Francis Ingham, chief executive at the PRCA said: ‘The PRCA is delighted to once again welcome The Amber Group as an awards sponsor. The PRCA awards are the Oscars of the PR year, so it's absolutely fitting that the most prestigious provider of Training and HR support to our industry will again be represented on stage at the industry's most prestigious awards.'

Richard Baines, owner of The Amber Group, said: ‘The PRCA Awards provide a showcase for the best talent that the UK and International PR industry has to offer. That is why The Amber Group is delighted to be part of the PRCA Awards again this year and have chosen to sponsor the Young Communicator of the Year Award.'

Winning or being shortlisted for a PRCA Award is a fantastic achievement and a great boost for everyone involved. The closing date for entries is 1 July 2011, with late entries accepted with an administration fee until 15 July.

To view the award categories click here.

- ENDS -

Notes to editors:

Media enquiries - please contact:

Katie Goodrum, PRCA Events Manager, katie.goodrum@prca.org.uk | 020 7233 6026

Richard Baines, The Amber Group, richard@ambergroup.net | 07768 145572

About the PRCA

Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams and PR freelancers.  The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 230 agency members from around the world including the majority of the top 100 UK consultancies. We also represent around 60 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

About The Amber Group

The Amber Group helps PR businesses to achieve profitability and growth through their people. We do this by helping them to attract, retain, develop and motivate high performing teams that have the confidence, skills and ambition to succeed.

Our people are experienced PR practitioners with specialist HR, training, consulting and coaching qualifications.  This unique blend means we offer solutions that are relevant, practical and designed to bring tangible commercial benefit to our PR clients.

Our services fall into three distinct categories:

Training - we provide one of the most extensive and flexible PR training portfolios available, blending both management and technical skills.  Workshops are fully tailored to meet client needs and are delivered at client premises allowing for convenience and cost efficiency. 
 
Coaching - our coaching programmes are designed to help individuals or teams to achieve specific goals that support the growth and profitability of an agency.  Our proven coaching methodology ensures that each individual programme has clearly defined objectives, interim milestones and KPIs to ensure that candidates achieve their full potential.  
 
Consulting - as experienced professionals from the fields of PR, HR and Client Relationship Management, we are able to offer a comprehensive range of consulting services that help agencies to achieve their business goals.  Consulting programmes include Non-Executive Directorships; Employee and Client Satisfaction Audits; Board/Team Facilitations; Retention Strategies; Development Needs Analyses (DNA); Recruitment & Selection Support; Psychometric Profiling; Reward & Recognition Programmes and HR Support. 

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