Case Studies

The content in this section is designed to inspire. It demonstrates the strategic thinking behind some of the most renowned and successful PR campaigns this country has seen.

Burson-Marsteller

Campaign: Champions Drink Responsibly  : Client: Bacardi Ltd

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Burson-Marsteller and Barcardi - Champions Drink Responsibly Burson-Marsteller and Bacardi - Champions Drink Responsibly 

The Barcardi Limited CSR campaign saw Burson-Marsteller work with Michael Schumacher to create the 'Champions Drink Responsibly' campaign. The class will give an insight into the challenge of working across 30 countries, using digital in a CSR campaign, tips for working with celebrities and advice on getting clients on BBC Top Gear… among other things.

Cirkle

Campaign: Typhoo Sports For All : Client: Typhoo Tea Ltd



Cirkle & Typhoo - Sports For All Cirkle and Typhoo - Sports For All
Cirkle was tasked with amplifying Typhoo's partnership with the English Federation of Disability Sport. Typhoo were keen to move away from gimmicks and expensive celebrity laden TV advertising to return to its ‘good honest tea' roots and its links with charities since the 1900's.

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Golin Harris

Campaign: Kenco Coffee Vision Internal Launch : Client: Kenco        

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golin harris and kenco - kenco coffee vision internal launch GolinHarris and Kenco - Kenco Coffee Vision Internal Launch

Kenco asked GolinHarris to help it communicate its move to Rainforest Alliance certified beans to its employees in the UK. Kenco's commitment to sustainable sourcing practices will be part of all its communications activity, so creating internal ambassadors for this new positioning was crucial. The objectives of the internal communications campaign were:

  • Demonstrate Kenco's vision as a premium coffee company and its plans for 2008
  • Engage the UK team in the Rainforest Alliance story
  • Ask for the team's personal commitment to the initiative
  • Underline the importance of the new brand strategy in a sincere, informative but non-worthy way by telling real stories to win over the hearts and minds and overcome cynicism
  • Communicate in an impactful and motivating way by employing unconventional and interactive techniques, and avoiding too much PowerPoint-style presentation
  • Deliver the message to the key stakeholder and teams at one event.

Areas addressed: Internal Comms, CSR, Environmental, Food and Drink.

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Mandate

Campaign: Kleenex Sneezesafe : Client: Kleenex

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mandate and sneezesafe - kleenex sneezesafe campaign Mandate and Sneezesafe - Kleenex Sneezesafe campaign

The Kleenex vision is to make tissues part of everyone's everywhere daily health routine, which includes teaching children good respiratory hygiene to make sure they get into good tissue habits early in life. Research carried out by Mandate on behalf of Kleenex revealed that children suffer more colds than adults as viruses spread through classrooms and then into the family home. Mandate developed an education programme to teach children good tissue habits, which was then taken online with a fun and interactive - and free - website, www.sneezesafe.co.uk. Areas addressed: FMCG, consumer PR, stakeholder engagement, digital/online, small budget.

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MS&L

Campaign: The Business Inflation Guide : Client: MORE TH>N 

MS&L and MORE TH//////////////>N - The Business Inflation Guide MS&L and MORE TH>N - The Business Inflation Guide

MORE TH>N BUSINESS (M>B) is a direct insurance provider to small businesses across the UK. MS&L was appointed to raise its profile beyond vertical trade media. Given the shortage of news hooks, the account team knew they needed to create a platform for thought leadership. The team identified a gap in the market for research that measures small business inflation and along with the client and Warwick Business School, developed the concept of the ‘Business Inflation Guide (BIG)'.  The campaign continues to succeed in its goal of enhancing the More Th>n Business brand reputation by connecting to a key business issue for its customers and acting as a vehicle to reach out to wide audiences, including national media.

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Salt PR

Campaign: Pet Obesity: The Reality 2009 : Client: The Pet Food Manufacturers' Association

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salt pr and the pet food manufacturers association (pfma) Salt PR and the Pet Food Manufacturers' Association (PFMA)                

The Pet Food Manufacturers' Association (PFMA) launched an authoritative pet obesity campaign to highlight the widespread problem of overweight pets. The PFMA chose PR as the only marketing channel - salt PR created an impressive and diverse variety of collateral for a range of consumer touch points: the result of which was high quality coverage in a range of broadcast, online, national, regional and trade publications. Areas addressed: Not for Profit, Consumer and Trade Associations.

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Threepipe

Campaign: Cut it Out : Client:  Vodafone      

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threepipe and vodafone - cut it out campaign Threepipe and Vodafone - Cut it Out campaign


Vodafone tasked Threepipe with creating a campaign to educate school children about how to cope and deal with bullying, in line with the brand's corporate responsibility strategy. Areas addressed: CSR, teenagers, bullying, mobile, celebrity, consumer. 

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Threepipe

Campaign: The Great Exhibition :  Client: ECB   

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threepipe and ecb Threepipe and ECB

Summer 2009 was the biggest summer of cricket ever hosted in England, headlined by the npower Ashes and the ICC World Twenty20.  The England & Wales Cricket Board created “The Great Exhibition”, a campaign to capitalise on the excitement and interest generated by these high profile events, creating more cricket fans and building a positive legacy for the future of cricket.  Digital communication was a central part of the strategy of engaging with the public through all available media channels, bringing them closer to the game and to the England team. Areas addressed: sport, cricket, digital, social media.

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Threepipe

Campaign: Stroke for Stroke : Client: Siemens           

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threepipe and siemens - stroke for stroke campaign Threepipe and Siemens - Stroke for Stroke campaign  

Siemens challenged us to leverage their GB Rowing sponsorship with a campaign to engage with the business and consumer audience, while supporting their corporate responsibility objectives. Areas addressed: CSR, sponsorship, charity, business, consumer.

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