Insight Articles

This section has been provided by some of the most influential individuals in the PR industry and addresses issues facing the different sectors as well as predictions for the future.

Celebrity Chefs : The New Demagogues?

Keith Taylor of Porter Novelli examines the rise of the celebrity chef and the implications for food and retail brands.

Celebrity Chefs: The New Demagogues? // PDF: celebrity chefs 


Community Engagement

Victoria Webster from Grayling talks about the importance of community engagement.

Community Engagement // PDF: community engagement 



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Corporate Responsibility in a Downturn

Neil Bayley, director at Porter Novelli, looks at how CSR can help with long term brand building efforts, particularly in regards consumer trust. 

Corporate Responsibility in a Downturn // PDF: corporate responsibility in a downturn



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CSR - Thank goodness for the Credit Crunch

Aby Farsoun, consultant at Grayling, looks on the bright side as the fakers are unmasked. Companies have been trumpeting their green credential as a differentiator for more than a decade now, but the credit crunch will highlight who pays no more than lip service to the environment and who integrates sustainability into their businesses to improve performance.

CSR - Thank goodness for the Credit Crunch // PDF: csr - thank goodness for the credit crunch 



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Eco-Nutrition - Merging Planetary and Population Health

Jennifer John, managing director of Ceres, looks at the principles of Eco-Nutrition, the latest emerging food trend and what it means for marketers.

Eco-Nutrition - Merging Planetary and Population Health // PDF: eco nutrition - merging planetary and population health 


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Get Real

Matt Neale, co-managing director of Golin Harris Europe, unpacks the practical actions around the application of authenticity.

Get Real // PDF: get real



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INLINE Communications Report

Weber Shandwick's INLINE Communications report 2009 announces the findings of its exclusive pan-European study into the media habits of European consumers. Providing an insight into the communication channels that influence consumer opinion and purchase habits, the survey
examined the media habits of 4,692 consumers across six major European   inline communications INLINE Communications
markets (Belgium, France, Germany, Italy, Spain and the United Kingdom).


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Litigation PR - A Best Practice Guide

A best practice guide to litigation PR from Clare Rodway, managing director of Kysen PR.

Litigation PR - A Best Practice Guide // PDF: Litigation PR - A Best Practice Guide 

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Measuring Digital PR: One size does not fit all

Ryan Levitt of Bottle PR argues the case for using a dashboard of metrics and identifying what matters when it comes to measuring a digital PR campaign.

Measuring Digital PR: One size does not fit all // PDF: Measuring Digital PR: One Size Does NOT Fit All 

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Open your eyes when you think of England

Heather Baker, founder of TopLine Communications looks at why local knowledge means success for US companies in Britain.

Open your eyes when you think of England // open your eyes when you think of england 



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PR.com

Abigail Harrison, managing director of thebluedoor, uncovers why PR is perfectly poised to manage online brand reputation and why digital needs to be truly integrated into campaigns to be most effective.

PR.com // PR.com 

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Putting the Social into Social Media

Discover how to build support for your brands using social media through this insight article by Ryan Levitt of Bottle PR.

Putting the Social Into Social Media: How to Build Support For Your Brands // Putting the Social Into Social Media: How to Build Support For Your Brands 



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Road(s) To Recovery

David Gallagher, senior partner at Ketchum Pleon and PRCA Chairman, on how he sees the UK PR sector recovering, and how will the PRCA help …

Road(s) To Recovery // PDF: road(s) to recovery 



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Talent Management

Paul Kiernan of Expert Health Communications and Jane Brearley of Waggener Edstrom join forces to look at the challenge of recognising, managing and retaining 

Talent Management // PDF: talent management 



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The Future of PR lies in Collaboration

Joyce Lorigan, CEO of Golley Slater and Margaret Street PR, explains why the future of PR lies in collaboration.

Targeting the Floating Voter: The Future of PR lies in Collaboration // PDF: Targeting the floating voter: the future of PR lies in collaboration 

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The Future of the PR industry

Jane Howard, chairman of Mandate, examines the future of the PR industry by looking to the past.

The Future of the PR industry // PDF: the future of the pr industry 



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Tomorrow's PR: Businessman, Technician & Marketer

Caroline Kinsey, MD of Cirkle, delves into the future of the PR professional

Tomorrow's PR: Businessman, Technician & Marketer // PDF: Tomorrow''''''''''''''''''''''''''''''''s PR: Businessman, Technician & Marketer? 

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Top PR Trends to watch in 2010

Danny Whatmough, senior PR consultant at Wildfire PR, looks at the Top PR Trends to watch in 2010 and urges PR practitioners to embrace new skills.

Top PR Trends to watch in 2010 // PDF: PR''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''s must learn new skills 

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What's the point of Stunts?

Jim Hawker, co-founder of Threepipe, takes a long hard look at what many consider a hallmark of Consumer PR - the stunt.

What's the point of Stunts? // PDF: what s the point of stunts? 



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When the going gets tough...

Jean Wyllie of Porter Novelli London looks at how sustaining communication is critical when times are tough and how PR is an effective tool in explaining complex messages to closely targeted audiences.

When the going gets tough... // PDF: when the going gets tough...


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Who Can You Trust?

This article picks up on the crisis of confidence in big business and politics and the opportunity for brands to build loyalty through honest, consistent communications. Lee Laurence of Porter Novelli asks 'who can you trust?'

Who Can You Trust? // PDF: who can you trust? 


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