PRCA opens for business in the Middle East

London, 24 January 2011 - The PRCA today announced its latest international partnership, making its training available for the first time in the Middle East.

Through a strategic, medium-term link up with Emirates Consulting and Media Services, PRCA face-to-face training will be made available in the UAE and a range of other Gulf states.

Under the terms of the deal, the PRCA and Emirates Consulting and Media Services, will become exclusive training partners in the Middle East, with the PRCA providing trainers, training courses, and Emirates Consulting and Media Services delivering logistical support and regional marketing.

Francis Ingham, PRCA Chief Executive, commented:

“We are determined to grow the PRCA's offering globally, and this strategic partnership will give us a powerful presence in one of the world's undoubted growth regions, the Middle East.

This is very much a win-win for all concerned. We will guarantee the calibre of trainers through our accredited trainer procedures, while PRCA and Emirates Consulting and Media Services will market on a cross regional basis, and provide local logistical knowledge. Equally, Middle Eastern PR professionals will now have access to the very latest PR thinking, provided through the UK's very best trainers.

We have plans to replicate this kind of arrangement in every mature PR market. It's a great example of the PRCA flying the flag for the UK PR industry.”

-ENDS-

For further information, please contact Reda Haq on 020 7233 6026 / reda.haq@prca.org.uk

About PRCA Training

The PRCA's mission is to promote excellence in PR, which means providing practitioners with the advice and skills they need to develop in their career. The PRCA has been running training courses since 2001, and since then we have refined our courses and increased our programme significantly. Whether you're a young account executive looking to gain fundamental skills or a managing director interested in the latest business thinking, the PRCA has training courses which can help you develop your career.

Offering fantastic value for money, whilst maintaining the highest standards in tuition through our approved trainer scheme, PRCA training has been developed in conjunction with many leading practitioners and academics. Attendee feedback is closely monitored to ensure that PRCA Training offers the best commercial PR courses on the market.

For more information about PRCA training please contact Jessica Lobendhan on jessica.lobendhan@prca.org.uk

About the PRCA

Who we are:
Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams and PR freelancers.  The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do:
The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference:
All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent:
The PRCA represents many of the major consultancies in the UK, and currently has more than 200 agency members from around the world including the majority of the top 100 UK consultancies. Having launched in-house membership last year it also represents over 50 in-house teams including many of Europe's leading corporations and UK public sector organisations.
Comments (0)
Think before you print! Save energy and paper! Do you really need to print this page?
Fee Income
X
Drag here
  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
X
Drag here
  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
X
Drag here
  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
X
Drag here
  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
X
Drag here

The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
X
Drag here

Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
X
Drag here

NB This will not appear as a separate list in the yearbook.