Member Events

PRCA National Conference 2015

Non-Member Price £300.00 excl. VAT

Places available: Full Booked. Please email events@prca.org.uk for any cancellation places.
Date25 September 2015
Time09:00 - 17:30
LocationBAFTA, 195 Piccadilly, London, W1J 9LN
 

Overview

The PRCA National Conference is the premier conference for the PR and communications industry.

Description


Taking place at BAFTA, 195 Piccadilly, in Central London on 25th September 2015, the event will see presentations from Harris Diamond, CEO of McCann Worldgroup; Kamal Ahmed, BBC Business Editor; and Andrew McGuinness MPRCA, Freuds CEO.

Curated and introduced by Golin International President and PRCA Chairman Matt Neale MPRCA, the conference will shine a light on the future of the industry, for both agency and in-house practitioners.

AGENDA

09:00 REGISTRATION
09:30 Welcome Address: Matt Neale MPRCA, President, Golin and PRCA Chairman; and Francis Ingham MPRCA, PRCA Director General
09:45 Kamal Ahmed, Business Editor, BBC: 'The one second rule – why reputations go bust'
PART ONE:
EVOLVING AN INTEGRATED OFFERING
10:15 Harris Diamond, CEO, McCann Worldgroup: 'The future role for PR within the broader marketing services world'
10:45 Jackie Brock Doyle MPRCA, Chairman, Good Relations: 'Integrated by default: lessons from the field of play'
11:15 COFFEE BREAK
PART TWO:
THE ECONOMICS OF REPUTATION
11:35 Shane O'Riordain, MD, Communication, Strategy, Regulation and Pricing, Royal Mail: 'Guilty until proven innocent: How to defend and build your brand in 2015?'
12:05 Tony Langham CMPRCA, Chief Executive of Lansons, chairs 'The Economics of Reputation: conversation starters and panel debate’ featuring: 
Peter Morgan, Corporate Affairs Director, Rolls Royce
- Miles Celic, Director of Group Strategic Communications, Prudential plc
- Mary Whenman CMPRCA, Former Managing Director, Corporate, Financial & Public Affairs, Weber Shandwick & President, Women in PR
12:50 LUNCH
13:50 Andrew McGuinness MPRCA, CEO, Freuds: ‘Why corporates must be famous for good: the future of successful reputation is in being famous for your positive impact’
PART THREE:
THE SCIENCE OF PR
14:20 Toby Harrison, Planning Partner, Adam and Eve DDB: 'The Science of PR'
15:05 Imogen Osborne MPRCA, Question and Retain, presents ‘How real-time data is delivering growth and innovation for PR consultancies', featuring Meredith Lynch MPRCA, Vice President, EMEA Region, Waggener Edstrom
15:30 Neil Kleiner MPRCA, Head of Social Media, Golin: 'Communicating at the speed of culture'
15:50 COFFEE BREAK
PART FOUR:
SUMMING UP AND BRINGING IT ALL TOGETHER...
16:10 Danny Rogers FPRCA, Editor-in-Chief of PRWeek and author of Campaigns that Shook the World:
'A new manifesto for the outstanding PR campaigns of today and the future'
16:40 Michael Frohlich MPRCA, CEO, Ogilvy PR, and Carla Busazi, Chief Content Officer, WGSN: 'Listen to many, speak to a few'
17:10  Closing speech: Matt Neale MPRCA, President, Golin and PRCA Chairman


 

Special thanks to our media partner:



Special thanks to our sponsors:



 

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