Best practice guides

Guides for clients

Our range of best practice guides will help you get the most out of working with your PR agency: 


Finding an agency                                Communication strategy                                  Agency remuneration
A best practice guide to                       A best practice guide to developing                 A best practice guide on 
agency search and selection             communication campaigns                              to pay agencies 

 Finding An Agency - Summary        communication strategy Communication strategy                            agency renumeration Agency remuneration

finding an agency - full guidelines Finding an agency - full guidelines

The client brief                                      Judging creative ideas
A best practice guide to briefing         A best practice guide to assessing
communications agencies                 agency creativity

the client brief The Client Brief                               judging creative ideas Judging creative ideas

Looking for top PR firms?

Our ‘Find a PR Agency' service makes the process faster, simpler and hassle free.

q&a: find a pr agency  Q&A: Find a PR Agency

What's different about PRCA members?

Read about the PRCA's Standards  that all our member agencies have to attain.

PRCA Guide to selecting an International PR Agency

This guide, in four sections will help you choose the most appropriate agency for your brief.

Section 1 - Introduction

  • Overview
  • Forward
  • Agency Models for Success - Single consultancy, Lead agency/mixed network, Global network

prca guide to selecting an international pr consultancy (sect 1) PRCA Guide to selecting an International PR Consultancy (sect 1)

Section 2 - Sector Considerations
    content to come

Section 3 - Regional considerations
    content to come

Seciton 4 - Agency Selection
    content to come

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Legal updates

The PRCA works with a number of legal companies to keep you informed about issues that affect the industry. Please click on the links below for further information.


The implications of social networking sites
Social networking sites have brought a host of new opportunities for PROs and their clients. Facebook claims to have 8.5 million users. Bebo boasts 10 million. Their potential seems limitless. As users get caught up in the rush of possibilities, the legal problems are being stored up, literally.  (Carter-Ruck, June 2008).   social networking sites Social Networking Sites

Privacy in Public
The emerging law of privacy has taken a useful new turn for PROs engaged in protecting the private lives of their clients. The courts' recognition that everyone has a reasonable expectation of privacy has become a valuable weapon in protecting the reputation of clients. (Carter-Ruck, June 2008).    privacy in publicPrivacy in Public

Freedom of Information Act
The Freedom of Information Act gives rights to individuals and companies to access information held by public authorities.  Members of the PRCA have become aware of public sector clients receiving requests for information under the Act, in some instances relating to advice that those members have given.  This guidance explains when requests can be made under the Act, the circumstances in which the public authority can refuse to disclose information and gives practical guidance on the approaches available to agencies both in anticipation of possible requests and after a request is made. (September 2007).   responding to foia requests Responding To FOIA Requests

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