Bets For Traders Case Study

The client:

Launched in 2007, www.BetsForTraders.com is a fixed-odds financial betting website which offers a range of 10 different types of fixed-risk bets on financial markets, single stocks, stock indices and the foreign exchange markets. Bets are fully customisable and operate through a real-time dealing interface. Customers can test the site out for free by opening an account with 10,000 virtual dollars.

The brief:

TopLine Communications was charged with:

  • Building and maintaining a media presence for www.BetsForTraders.com.
  • Driving traffic to the site.
  • Educating the public about fixed odds financial betting.
  • Positioning www.BetsForTraders.com as the leading financial bookmaker

The strategy:

A targeted and strategic media relations campaign, including:

  • Articles positioning www.BetsForTraders.com as the best way to make money on the stock markets during a recession.
  • Daily and weekly stock market reports by www.BetsForTraders.com market analyst, Ryan Kneale, to the key financial press.
  • Case studies in key media of people who had won on the site.
  • Regular calls, interviews and market updates with business media.
  • A continued presence in the gaming press.
  • Site vouchers as competition prizes in leading magazines and papers

The results:

In the five months from November 2008 to March 2009 we achieved:

  • 328 pieces of coverage, with an audience reach in excess of 125 million.
  • 58 pieces of national coverage, including hits in: • The Times • The Independent • The Sun • The Guardian • Financial Times • Evening Standard • Reuters • Forbes • Bloomberg • Hemscott • CNBC • Guardian.co.uk • Telegraph.co.uk • Thesun.co.uk
  • An increase in recognition of the name www.BetsForTraders.com.
  • Certain pieces resulting in noticeable increase in visitors to the site.
  • Significantly higher profile of www.BetsForTraders.com to key media and public
Think before you print! Save energy and paper! Do you really need to print this page?
Fee Income
X
Drag here
  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
X
Drag here
  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
X
Drag here
  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
X
Drag here
  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
X
Drag here

The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
X
Drag here

Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
X
Drag here

NB This will not appear as a separate list in the yearbook.