PR leaders expect Brown to go before next election

London, 22 Sept 2008 - With the Labour Party Conference taking place in Manchester this week, two thirds of the PRCA PR Leaders' Panel believe that Gordon Brown will not lead the Labour party into the next election.

Francis Ingham said “'Two out of three pr leaders say Gordon Brown won't lead labour into the next election. For someone who became prime minister only last year, that's an astonishing change.  Gordon Brown published a book about 'courage' last year. He's going to need a heap of it himself.

- ENDS -

Notes to editors

Question for the panel: Will Gordon Brown lead the Labour Party into the next election?

  • No - 67%
  • Yes - 33% 

Comments from panel members

  • Patrick Barrow (Ketchum) - "It seems inconceivable that the current situation can be allowed to continue indefinitely unless on the back of the most cynical self interest."
  • Angela Podmore (Kinetic) - "Who else has so much vested in a positive outcome to the economic brinkmanship we all face daily?"

About the PRCA PR Leaders' Panel

The PRCA PR Leaders' Panel is made up of managing directors of members of the PRCA (Public Relations Consultants Association), the UK trade association that represents the PR industry in the UK.

About the PRCA

  • The Public Relations Consultants Association (PRCA) is the trade association for the UK PR consultancy industry.
  • The Association exists to raise standards in PR and to help members be better organisations.
  • It represents more than 150 members representing around 70% of the country's PR fee income.
  • Founded in 1969 the PRCA promotes all aspects of public relations consultancy.
  • PRCA members differentiate themselves from other PR consultancies by achieving the Consultancy Management Standard (CMS), a professional accreditation that has been adopted by PR agencies in more than 11 countries around the world.
  • All PRCA member organisations are bound by a Professional Charter and Codes of Conduct.

As part of its commitment to excellence in PR, the PRCA carries out a number of functions:

  • PR training and qualification: the PRCA organises a range of bespoke, inhouse & online courses as well as general training and qualifications. Course subjects range from: how to write a press release: to how to manage your agency.
  • Find a PR agency: this free service helps clients find a reputable PR consultancy for their brief.
  • Industry surveys: the PRCA undertakes a number of surveys every year including the most comprehensive benchmark of industry performance.
  • Networking and best practice groups: the PRCA organises a number of groups to help members stay ahead of industry trends and raise general industry issues.
  • Promotes the value of PR and the need for standards: the PRCA provides a strong voice on a range of issues relating to PR. 
  • Lobbies government on key issues: the Association represents members interests in areas with Government and other relevant organisations such as the FSA .
Comments (0)
Think before you print! Save energy and paper! Do you really need to print this page?
Fee Income
X
Drag here
  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
X
Drag here
  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
X
Drag here
  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
X
Drag here
  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
X
Drag here

The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
X
Drag here

Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
X
Drag here

NB This will not appear as a separate list in the yearbook.