Creative Process Announced as New Training Provider for PR Apprenticeship

London, 21 February 2013 - Creative Process has been confirmed as the new training provider for the PR Apprenticeship in partnership with the PRCA following Pearson in Practice’s planned departure from the adult training business.

Recognising the unique nature of the PR Apprenticeship, Pearson in Practice and the PRCA worked closely with the National Apprenticeship Service and the Skills Funding Agency to negotiate arrangements with a sector experienced partner for the PR Apprenticeship.

Having worked in the creative sector for 12 years, Creative Process currently offers Apprenticeships in Creative & Digital Media, Marketing and Advertising. As such, the company is perfectly placed to work alongside the PRCA to provide learning solutions for the PR Apprenticeship.

Francis Ingham, Chief Executive of the PRCA, explains: “The PR Apprenticeship is perfectly aligned with Creative Process’ existing portfolio and we’re confident that the programme will continue to grow and succeed within the new partnership and will benefit from the company’s decade of expertise in the creative sector.”

Andrew Carmichael, CEO of Creative Process, comments: “We’re delighted to be working with the PRCA to provide training for the PR Apprenticeship programme. Ensuring a smooth transition for the current Apprentices and a continuation of the programme for those who would like to join in the future is of paramount importance to us and we look forward to growing the offering in the years to come.”

Creative Process scored an Ofsted grade of ‘outstanding’ and has also recently been awarded the Skillset ‘Tick’ by the Sector Skills Council. Creative Process is also a National Apprenticeship Service recommended provider.



Media contact

For more information, please contact PRCA Director of Communications on 020 7233 6026.

About the PRCA

Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 250 agency members from around the world, including the majority of the top 100 UK consultancies. We also represent over 70 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.


About Creative Process

Creative Process is a not for profit training agency that specialises in meeting the training needs of companies that work in the communications, PR, advertising and marketing industries. The company deliver apprenticeship training in PR, Creative and Digital Media and Marketing – with a heavy emphasis on the fast moving digital landscape. Creative Process currently have over 200 learners on programme and deliver training for over 100 companies including C4, the Ogilvy Group, Thomson Reuters, EMI and the Aegis Group Plc. Creative Process has worked closely with the sector skills councils to develop apprentice training in industries where it has not before been a viable entry route. They launched the first Creative and Digital media apprenticeship at Apples HQ in 201 and they have become adept at recruiting the best in a new generation of digital savvy talent and training them to the meet the demands of a fast moving digital world.



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