Expert Board develops in-house qualification offering

Today the PRCA launched several new qualification modules for in-house PR and communications teams, specially designed by an expert board made up of senior PR industry professionals.   

The PRCA Qualifications Board developed the modules with the most up to date feedback to address the biggest challenges that in-house PR and communications teams face. Content was also informed by input from accredited PRCA trainers, and the Board’s own insight and experience.

New modules include: Stakeholder Relationship Management; Publicity, Advertising, and Marketing; Project Management; Fundraising and Sponsorship; Budget Management; Event Management; and Developing an Internal Communications Strategy.

Dick Fedorcio FPRCA, Co-Chairman of the PRCA Qualifications Board, said: “This is a well rounded, detailed, and important qualification –the Board designed the content to ensure in-house teams can deal with any opportunity or crisis in an expert manner.

“In-house PR and communications teams are an extremely important part of any organisation, and it’s vital their staff are up to the challenge.”

Francis Ingham MPRCA, Chief Executive of the PRCA, said: “Our in-house teams are an integral part of the PRCA membership, and I’m delighted the Qualifications Board has produced such a comprehensive and rounded package for them.

“The new in-house qualification will ensure your team will stand out with their expert knowledge and insight.”

-Ends-
 

Notes to editors

To book a PRCA qualification please contact training@prca.org.uk or call 020 7233 6026

The PRCA Qualifications Board is comprised of:

Dick Fedorico OBE FPRCA –Co-Chairman
Jonathan Jordan FPRCA –Co-Chairman
Professor Trevor Morris FPRCA
Alex Aiken FPRCA
Francis Ingham MPRCA
Penny Porter MPRCA
 

About the PRCA

Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 250 agency members from around the world, including the majority of the top 100 UK consultancies. We also represent over 70 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

 

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