Industry-leading PRCA Benchmarking survey goes live 18th February

London, 13th February - The PRCA's industry-leading Consultancy Benchmarking Survey will go live on Monday 18th February. The Benchmarking Survey is the most comprehensive source of KPIs for the PR industry in the UK, helping consultancies see how other PR organisations are adapting to the current economic climate and to understand what lessons can be learned as the industry continues its recovery.

The survey will remain open until mid-March, and will be followed by a presentation of the results on Thursday 18th April by Gavin Devine, Chief Executive of MHP Communications, and Esther Carder, Partner at KingstonSmith W1. For those unable to make the presentation there will also be a live broadcast of the results on the PRCA website via Markettiers4dc.

To take part you must be one of the PRCA’s 300 consultancy members. The survey is split into three sections for Managing Directors, HR Directors, and Financial Directors. The results of each section are available only to those that have completed that section.

Francis Ingham, PRCA Director General, said: “This survey is worth the cost of membership on its own. Consultancies need a reference point, and this survey allows members to compare their key information against other agencies of the same size, with comparisons between London and the regions.”

If you are a PRCA consultancy member and have yet to be contacted about the survey, please email our Research Manager:

What the survey covers:

The MD section covers:

  • Key issues facing the industry
  • Predicted changes in income, profit and margin
  • Categorisation, frequency and success rates for new business leads

The FD survey covers:

  • Business and financial performance
  • Managing client accounts
  • Charging and time management

The HR survey covers:

  • Salaries and redundancies
  • Maternity and paternity leave policy
  • Recruitment policies 


Notes to editors

For more information on the PRCA's research, please contact on 020 7233 6026 

About the PRCA

Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 300 agency members from around the world, including the majority of the top 150 UK consultancies. We also represent over 100 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

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