In-house CMS

The CMS for in-house PR and communications teams is an audit of PR excellence and professionalism, reviewing the seven key business areas of:

  • Leadership and communication In-house CMS
  • Business planning
  • Business improvement
  • Budgetary management
  • Project management
  • Monitoring satisfaction
  • People management

Introduced in 2012, the CMS for in-house teams combines elements of ISO9001 and Investors in People with criteria specific to a PR and communications department. All in-house PRCA members are required to hold the Communications Management Standard (CMS).

How does an in-house PR and communications department benefit from CMS?
An MOT of the workplace by an independent auditor -it's proof that the department is run to the highest exacting standards, with all the correct systems and structures in place. It also demonstrates to your staff you have a real commitment to their development.

On achieving the CMS standard, teams will have a formal review every two years, ensuring professionalism and excellence is maintained.

If you are looking to grow your business, CMS is an excellent tool for that growth.

PRCA In-house CMS briefing pack

Our audits are carried out by Redfin - they are the leading provider of Finance, Human Resource, and Business Growth Consulting services to owner- managed businessess in the creative, media and technology industries.

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Fee Income
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  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
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  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
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  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
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  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
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The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
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Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
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NB This will not appear as a separate list in the yearbook.