Lifeblood: The Thrombosis Charity

Service

Influencing the UK’s complex NHS levers to impact and change UK healthcare policy.

Case-study

Venous thromboembolism (VTE) – blood clots – was estimated by the House of Commons Health Select Committee in 2005 to cause over 25,000 avoidable deaths each year, making it the most common cause of preventable hospital mortality. We were tasked by a medical charity dedicated to reducing thrombosis to manage a political campaign to save thousands of unnecessary deaths by prioritising VTE in the NHS.

Outcome

Following a concerted campaign spearheaded by Lifeblood, the NHS Medical Director, Sir Bruce Keogh, named VTE prevention the top clinical safety priority for the NHS. Against a culture shying away from centrally-driven performance targets, VTE risk-assessment for all hospital patients was effectively mandated for 2010/11 in the NHS Operating Framework as one of only two national CQUIN goals for all hospitals. Lifeblood was subsequently named Medical Charity of the Year at the Charity Awards 2010.


“Insight combine intricate knowledge of the British political landscape with effective and focussed public affairs programmes. Their energy, commitment and strategic vision ensure that we are always on the front foot with our campaigning. They have provided exemplary research, secured high-profile national coverage and advanced our agenda in Westminster, Whitehall and the devolved institutions. I have no hesitation in highly endorsing Insight”.

Professor Beverley Hunt, Medical Director, Lifeblood: The Thrombosis Charity

Think before you print! Save energy and paper! Do you really need to print this page?
Fee Income
X
Drag here
  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
X
Drag here
  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
X
Drag here
  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
X
Drag here
  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
X
Drag here

The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
X
Drag here

Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
X
Drag here

NB This will not appear as a separate list in the yearbook.