PRCA to introduce new designatory letters

The PRCA is to introduce designatory letters for all PRCA member employees, following strong member support for the move.
 
Over the past few weeks, PRCA members have been asked for their views on a Board proposal that the current two levels of designatory letters should be widened to encompass the broader industry. The formal consultation on that proposal ended on 26 August. More than three of every four respondents supported the suggestion, and the PRCA will now begin working with the newly formed PR Council on implementing the proposal.
 
Francis Ingham, chief executive, commented:
"There is clear PRCA member support for the introduction of new levels of designatory letters. These letters will help further to differentiate between members and non-members, and will be a career boost for those PR professionals employed by PRCA member consultancies and in-house teams.  They will also serve the very useful function of allowing clients, colleagues and other contacts know that the people they are dealing with are regulated by the PRCA code of conduct -their public commitment to the highest standards of ethics and professionalism.
 
We do though recognise that the use of designatory letters is a personal choice, and that while some employers will be keen for their employees to make use of the opportunity, others will not. We respect that decision absolutely.
 
We will announce shortly the full detail of how the awarding of designatory letters will work."
 
Notes to editors:

Two levels of PRCA designatory letters exist currently -FPRCA (Fellow, PRCA) and CMPRCA (Council Member, PRCA)

About the PRCA
Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams and PR freelancers.  The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has 197 agency members from around the world including the majority of the top 100 UK consultancies. Having launched in-house membership last year it also represents over 30 in-house teams including many of Europe's leading corporations and UK public sector organisations.

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