PRCA Consumer Group appoints new executives

London, 21 November 2012 - The PRCA has announced today that Penny Clifton, Managing Director of Midas PR, was appointed Chairman of the PRCA Consumer Group, with Angie Moxham, founder of 3 Monkeys Communications, becoming Vice-Chairman.

The appointment comes as a promotion for Penny Clifton, who has served a full term as the Group’s Vice-Chairman. Penny has over 20 years of experience in PR, working primarily in the food and drink, consumer goods, arts and heritage sectors. Her portfolio includes work for top names such as The National Trust, Latitude Festival, Marks & Spencer Foods and Nestlé. 
Angie Moxham was a press officer for the NHS before moving into consultancy PR. She was an MD and co-owner of Le Fevre Communications, working for a diverse range of private and public organisations including BT, Dixons Group, O2 and Oxford University. In 2003 she set up 3 Monkeys, an award-winning multi-service consultancy.
Penny Clifton said: “I am delighted to be appointed Chair of the PRCA’s Consumer Group at a time of huge change both in the media landscape and in how we, as consumers, receive, interpret and act on information.  
“My portfolio at Midas Public Relations is wide-ranging, giving me the benefit of working across a diversity of accounts that use different channels to reach consumers.  With this background and broad perspective in mind, I see the group as a great asset to the industry, offering fellow practitioners the chance to network, debate issues, share and learn from others in the field. Angie and I look forward to organising regular events in the coming months." 
Angie Moxham said: “From where I sit, consumer PR professionals are challenging the marketing and comms norm more than any other discipline.  We are in a unique position, as the most experienced, creative story-tellers, to really take the lead as the lines become blurred in the earned, owned and paid for channels. But we still need to enlighten more brands; PR is still too often misunderstood and way too low down the food chain.  I’m looking forward to working with Penny and the group to address this and other issues which we agree are our priorities.”  
Francis Ingham, PRCA Director General said: “Consumer PR has always been at the forefront of the industry, generating the most creative ideas and eye-catching campaigns. 
“Penny and Angie are a fantastic team, and I am very much looking forward to the future events and best practice forums of the PRCA Consumer Group under their leadership.”
Notes to editors
The Consumer group meets regularly to debate issues that are affecting our diverse range of members on a day to day basis. The agencies and in house teams that attend come from a broad range of consumer disciplines which makes for a varied and lively series of conversations.

For more information about the PRCA Groups please contact Vicky King at
About the PRCA
Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.
Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 300 agency members from around the world, including the majority of the top 100 UK consultancies. We also represent over 100 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.
Comments (0)
Think before you print! Save energy and paper! Do you really need to print this page?
Fee Income
Drag here
  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
Drag here
  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
Drag here
  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
Drag here
  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
Drag here

The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
Drag here

Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
Drag here

NB This will not appear as a separate list in the yearbook.