PRCA Consumer Group appoints new executives

London, 21 November 2012 - The PRCA has announced today that Penny Clifton, Managing Director of Midas PR, was appointed Chairman of the PRCA Consumer Group, with Angie Moxham, founder of 3 Monkeys Communications, becoming Vice-Chairman.

The appointment comes as a promotion for Penny Clifton, who has served a full term as the Group’s Vice-Chairman. Penny has over 20 years of experience in PR, working primarily in the food and drink, consumer goods, arts and heritage sectors. Her portfolio includes work for top names such as The National Trust, Latitude Festival, Marks & Spencer Foods and Nestlé. 
 
Angie Moxham was a press officer for the NHS before moving into consultancy PR. She was an MD and co-owner of Le Fevre Communications, working for a diverse range of private and public organisations including BT, Dixons Group, O2 and Oxford University. In 2003 she set up 3 Monkeys, an award-winning multi-service consultancy.
 
Penny Clifton said: “I am delighted to be appointed Chair of the PRCA’s Consumer Group at a time of huge change both in the media landscape and in how we, as consumers, receive, interpret and act on information.  
 
“My portfolio at Midas Public Relations is wide-ranging, giving me the benefit of working across a diversity of accounts that use different channels to reach consumers.  With this background and broad perspective in mind, I see the group as a great asset to the industry, offering fellow practitioners the chance to network, debate issues, share and learn from others in the field. Angie and I look forward to organising regular events in the coming months." 
 
Angie Moxham said: “From where I sit, consumer PR professionals are challenging the marketing and comms norm more than any other discipline.  We are in a unique position, as the most experienced, creative story-tellers, to really take the lead as the lines become blurred in the earned, owned and paid for channels. But we still need to enlighten more brands; PR is still too often misunderstood and way too low down the food chain.  I’m looking forward to working with Penny and the group to address this and other issues which we agree are our priorities.”  
 
Francis Ingham, PRCA Director General said: “Consumer PR has always been at the forefront of the industry, generating the most creative ideas and eye-catching campaigns. 
 
“Penny and Angie are a fantastic team, and I am very much looking forward to the future events and best practice forums of the PRCA Consumer Group under their leadership.”
 
-ENDS-
 
Notes to editors
 
The Consumer group meets regularly to debate issues that are affecting our diverse range of members on a day to day basis. The agencies and in house teams that attend come from a broad range of consumer disciplines which makes for a varied and lively series of conversations.

For more information about the PRCA Groups please contact Vicky King at vicky.king@prca.org.uk.
 
About the PRCA
 
Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
 
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
 
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.
 
Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 300 agency members from around the world, including the majority of the top 100 UK consultancies. We also represent over 100 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.
 
 
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