Firefly dazzle at PRCA Quiz night

London, 28 August 2008 - The PRCA last night crowned a new agency the Brightest PR Consultancy in London. In a close fought battle, Firefly narrowly beat off a challenge from Burson Marsteller. Last year's winners Portland PR came joint third with Good Relations.

The Firefly team stood out from the other 32 teams from the start as they all arrived in 80's fancy dress in celebration of the agency's 20th anniversary. The winners were chauffered home courtesy of NDL Group and have also won six tickets to Soccer Aid 2008.  The sponsors Translate Media, Echo Research, BusinessWire and Moreover technologies also sent teams to the event.

Susie Brooke, PRCA events manager said “The PRCA is laying on more and more networking opportunities and social events for members. The quiz was great fun and the party continued until late.”

The PRCA would like to thank the round sponsors who were:


         business wire                                                                                echo


                                                                        

                                                                              

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About the PRCA

  • The Public Relations Consultants Association (PRCA) is the trade association for the UK PR consultancy industry.
  • The Association exists to raise standards in PR and to help members be better organisations.
  • It represents more than 150 members representing around 70% of the country's PR fee income.
  • Founded in 1969 the PRCA promotes all aspects of public relations consultancy.
  • PRCA members differentiate themselves from other PR consultancies by achieving the Consultancy Management Standard (CMS), a professional accreditation that has been adopted by PR agencies in more than 11 countries around the world.
  • All PRCA member organisations are bound by a Professional Charter and Codes of Conduct.

As part of its commitment to excellence in PR, the PRCA carries out a number of functions:

  • PR training and qualification: the PRCA organises a range of bespoke, inhouse & online courses as well as general training and qualifications. Course subjects range from: how to write a press release: to how to manage your agency.
  • Find a PR agency: this free service helps clients find a reputable PR consultancy for their brief.
  • Industry surveys: the PRCA undertakes a number of surveys every year including the most comprehensive benchmark of industry performance.
  • Networking and best practice groups: the PRCA organises a number of groups to help members stay ahead of industry trends and raise general industry issues.
  • Promotes the value of PR and the need for standards: the PRCA provides a strong voice on a range of issues relating to PR.
  • Lobbies government on key issues: the Association represents members interests in areas with Government and other relevant organisations such as the FSA .

For more information please contact:
Richard Ellis, PRCA communications manager
T: 020 7233 6026
E: richard.ellis

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