PRCA Unveils Scottish PR Census Data

PRESS RELEASE

London, 8 September 2011 – The PRCA has unveiled the first ever in-depth analysis of the make-up of the Scottish PR industry.

Speaking at the 2011 PRCA Scotland Summit in Glasgow, PRCA Communications Director Richard Ellis today presented the most comprehensive information ever gathered on the Scottish PR industry. The data maps the demographics, salaries, sectors, roles and past and future prospects of agency, in-house and freelancers in Scotland.

The figures show that in Scotland just under 50% of PRs are under 35, and that 65% of individuals work in-house –with 82% of those in-house employees working in the public sector. Additionally, 48% of Scottish in-house teams list public sector work as their main area of business, and 16% of agencies and freelancers list their main area of business as the public or third sector.

The top five roles of PRs in Scotland were revealed as being media relations, online communications, writing articles and corporate public relations. The PRCA also unveiled a significant variation in salaries from the UK average -£41k a year, £7,000 less than the UK average as a whole and £12,000 less than the mean salary in London.

PRCA Chief Executive, Francis Ingham commented “The Scottish PR market has experienced fantastic growth over the past few years. Many within the industry are nervous however about the industry’s reliance on the public sector. It is undoubtedly the main challenge facing the industry North of the border. We are determined to work with our Scottish members to help them face that challenge with confidence.”

                                                                              

                                                                          -ENDS-

 

Notes to Editors

For media enquiries please contact Aeneas Tole – aeneas.tole@prca.org.uk

The PR Census is the most comprehensive ever survey of the UK PR industry –copies are available to buy here

 

About the PRCA

Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams and PR freelancers.  The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

 

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 250 agency members from around the world including the majority of the top 100 UK consultancies. We also represent around 70 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

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