PRCA announces new Chairman and unveils 17% annual growth

London, 26 November 2012 – The PRCA today revealed Alison Clarke as its Chairman for 2012-14, and unveiled 17% growth for the financial year 2011-2012.

The new leadership team and financial figures were formally announced at the PRCA’s 42nd AGM, held on Thursday 22 November at the Criterion Restaurant. The event saw Alison Clarke MPRCA, CEO of Grayling UK and Ireland, appointed as the new Board Chairman for the next two years.  The outgoing Chairman Sally Costerton MPRCA, Director at Sally Costerton Advisory Limited, will become the Vice-Chairman, helping Clarke to implement the Board strategy. Steffan Williams MPRCA, Managing Director at Capital MSL, remains as Treasurer. Donna Zurcher MPRCA, Managing Partner at College Group, also joins the PRCA Board of Management.
The AGM took place following the hugely successful PRCA National Conference at BAFTA. “The Future of the PR Industry” project, commissioned by the PRCA Board of Management and led by Sally Costerton, was presented at the Conference, and generated enthusiastic support among the Conference attendees and online followers on Twitter.
Sally Costerton said: “Being the PRCA Chairman for two years was a fantastic experience – and it ended on a high note. We hosted what was probably the best ever PRCA Conference, and unveiled our most ambitious piece of work, ‘The Future of the PR Industry’ project,  which demonstrates that PRCA is at the forefront of thought leadership in the industry.
“I look forward to continue working with Alison and Francis on the future development and growth of the Association”.
Alison Clarke added:  “I look forward to continuing the successful strategy for growth ably led by Francis and the PRCA team, and driven forward with such energy by Sally and the Board during her tenure.
“We will structure our three year plan around the Conference findings in order to ensure we are commercially fit and relevant to the needs of the industry of the future. At the heart of this, will lie a focus on continued growth in services and membership, support and drive for our Apprenticeship Scheme, and greater collaboration and co-operation with other industry bodies both at home and on the international stage.”
Steffan Williams, PRCA Treasurer, said: “To grow by 17% in these difficult economic times is truly remarkable. I am delighted that the PRCA is in such excellent shape.”
Francis Ingham, PRCA Director General, said: “This is a very exciting time for the PRCA. Under Sally Costerton’s fantastic leadership, we have seen an unprecedented growth in membership and revenue, meaning that with our healthy reserves we can invest more in providing quality services to our members. 
“I am sure the Association will continue to flourish and advance during Alison’s term as the Chairman; for us, the future certainly looks bright”.   
Notes to editors
About the PRCA
Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.
Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 300 agency members from around the world, including the majority of the top 100 UK consultancies. We also represent over 100 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.
Comments (0)
Think before you print! Save energy and paper! Do you really need to print this page?
Fee Income
Drag here
  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
Drag here
  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
Drag here
  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
Drag here
  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
Drag here

The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
Drag here

Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
Drag here

NB This will not appear as a separate list in the yearbook.