PRCA assumes responsibility for global PR body

London, 8 January 2013 - The PRCA today assumes management responsibility for the International Communications Consultancy Organisation (ICCO), the global body that represents the PR industry through 28 national associations, and has set out plans for the connection to open its members to contacts across the world.

The PRCA can also announce that Anastasia Demidova becomes ICCO’s General Manager, having formerly worked as PRCA Communications and External Affairs Executive. Anastasia will work with Francis Ingham who becomes ICCO Executive Director in addition to his existing role as PRCA Director General. David Gallagher, Senior Partner, Ketchum, and former PRCA Chairman, becomes ICCO President at the same time.
For the next three years, the PRCA will provide ICCO’s secretariat, now based in London. 
Francis said: “This move is good news for the PRCA, good news for ICCO and good news for ICCO’s members. By drawing on the PRCA’s resources and expertise, we will entrench ICCO as the undisputed global voice of PR. Through our management of ICCO, we will literally open up a world of contacts and potential affiliates for our UK members, and for the 1,500 members of the 27 other national organisations in ICCO.”
David said: “There is enormous potential in what is now a truly global market for PR services, and the national associations that comprise ICCO can look forward to proven leadership, service and support from the PRCA team to see it realised. I’m personally delighted to resume a productive partnership with Francis and Anastasia and gratified by the vision and enthusiasm shown by PRCA members for this endeavour.”
The experienced management team has affirmed its commitment to continuous improvement of ICCO services, through the expansion of training offers, its international referral service, global events and partnerships.
Notes to editors
For more information please contact ICCO General Manager Anastasia Demidova at
About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 28 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 1,500 PR firms.
About the PRCA
Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.
Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 300 agency members from around the world, including the majority of the top 100 UK consultancies. We also represent over 100 in-house communications teams from multinationals, UK charities and leading UK public 
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