PRCA launches new Frontline group

London, 7 December 2012 - The PRCA today announced the launch of its new Frontline group for the North West region.

Jenny Mason, Senior Account Manager at BDB, has been appointed the group’s Chairman. Claire Gamble, Account Executive at Tangerine PR, and Lizzie Wood, Account Executive at Fourth Day Public Relations, will serve as Co-Vice Chairs. They will be expected to work closely with the PRCA North West regional group, chaired by Sandy Lindsay, Group Managing Director at Tangerine PR.
Frontline is the PRCA’s group for junior public relations practitioners, ranging from Account Assistants to Account Directors. Whether they are just starting out a career in the PR industry or if they have been practicing for years, the group aims to equip its members with all the tools they need to grow professionally and progress their careers. The group provides access to the latest industry news, training and networking opportunities with industry experts and journalists. The PRCA already operates three highly successful Frontline groups in London, Midlands and Scotland
Jenny commented: “Frontline will provide a forum for young PR professionals to meet, network and discuss the issues that are important to them. This is an opportunity that has been missing in the North West and we look forward to replicating the success of other Frontline groups, with our first event planned for early 2013.”
Sandy added:  “We’ve had a great response to the idea of a Frontline group in the North West. The region has such a vibrant PR scene and this generation of professional is really driving things forward and keen to be involved in helping set the agenda.”
Francis Ingham, PRCA Director General, said: “Our Frontline groups across the country have proven a great success, giving many young PR professionals the help and support they need. I am glad to see such a vibrant team leading the new North West group, and look forward to their events and best practice forums.”


Notes to editors

For more information about the PRCA Groups, please contact Vicky King at
About the PRCA
Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.
Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 300 agency members from around the world, including the majority of the top 100 UK consultancies. We also represent over 100 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.
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