PRCA responds to the news that Pearson is to exit Pearson in Practice

Pearson today announced that it plans to exit its UK adult training business, Pearson in Practice, which is the PRCA’s partner in its PR apprenticeship programme.

PRCA Director General Francis Ingham comments:

“While we would like to express our sympathy to Pearson in Practice's staff, this will have absolutely no impact on the future of the PR apprenticeship programme, nor on the experiences of the apprentices and employers currently participating in the service. The programme will continue to provide on-the-job training, qualifications and real-life work experience as it has been doing over the past year.

“The PRCA has always 'owned' the apprenticeship framework, having constructed it in conjunction with employers. The deliverers of the framework are all PRCA approved trainers. The sole difference will be that at some point in the future, training will cease to take place at Pearson premises. As soon as there are further developments on this front, we will provide updates to all of those participating in the programme.

“Looking forward, employers continue to be very enthusiastic about the apprenticeship programme, and we anticipate even more of them taking on apprentices.”

Notes to editors

For more information please contact the Communications Team

About the PRCA

Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 300 agency members from around the world, including the majority of the top 100 UK consultancies. We also represent over 100 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

 

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