PRCA sponsors new national PR campaign competition

London, 27 February - The PRCA is sponsoring a brand new student competition launched by Bournemouth University.

Open to final year undergraduate and MA students at UK universities, the Amilla competition will provide students with the opportunity to pitch a PR campaign to a leading PR agency. Each team entering will act as a PR agency and respond to a brief set by the competition sponsors Grayling.

Teams will consist of three to four people, and students must submit a written proposal of 1,200 words discussing how they would respond to the brief set by Grayling.

Six shortlisted teams will be selected and will be invited to come to London and pitch before a team of judges.

The winning team will be offered a fortnight’s work experience at Grayling, and they will also offer the opportunity for one-on-one career coaching with a director at the organisation.

Kay dates

15th March 2013               Deadline to submit proposal

15th April 2013                  Announcement of shortlisted teams

May 2013                             Teams will invited to pitch

Full information and the details of the brief can be found on the website http://amilla-pr.com .

-ENDS-

About the PRCA

Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 250 agency members from around the world, including the majority of the top 100 UK consultancies. We also represent over 70 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

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