
Your business exists to make a profit from managing your clients. Success depends on lots of factors, e.g. reputation, executive skills, media relationships, sector specialisation etc.
However, none of the above counts if the firm is unable to do the basics- record billable time, control client retainers, utilise fee-earning staff and manage campaigns and projects. If you can’t measure the performance of the business then you can’t hope to manage the profile of your clients.
Paprika is used by many PR firms, from top ten agencies through to small partnerships across the UK, Europe, the US and Australia. It is an integrated job costing, client management and accounting system that users rely upon to record, track and organise every aspect of the client/agency relationship.
For account managers Paprika is the interface to accurate billing, time management, resource utilisation and freelancer servicing. For execs, timesheets and expenses are no longer tasks to be avoided. For finance people you are freed from the repetitive strain of re-keying data from spreadsheets, chasing billing and struggling to provide meaningful monthly reports that managers take notice of. Paprika is a system that everyone contributes to.
Many PRCA members have experienced tangible benefits to their business by working with Paprika. If issues such as productivity, PBR, over-servicing, evaluation and procurement are on your agenda then talk to us.
Contact Details
Contact: Allen Pollack
Telephone: +44 (0)1732 811 601
Email: allen@paprika-software.com
Web: http://www.paprika-software.com/

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