PRCA Quality Promise

PRCA launches new training quality promise

A brand new standard of training for PR professionals was launched today by industry body PRCA. The new three point training quality promise for 2012 includes: marking trainers on a wide range of criteria; guaranteeing course expectations; and new innovative ways to evaluate course content.

 

Attendees are promised that:

1. The average feedback score given by delegates on the course will be publicly displayed on the new PRCA training website within 24 hours of completion.

2. If any PRCA trainer scores below 8/10 twice in a year, the trainer’s PRCA approved status will be reviewed

3. The attendee will receive a free webinar course if they are not satisfied by the learning outcomes of the training –based on the course not meeting the description on the new PRCA website and training brochure.

 

Trainers will be marked out of ten on the following categories: trainer knowledge, the content of the course, relevance of the case studies, and the overall experience of attending a session.

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Fee Income
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  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
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  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
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  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
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  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
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The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
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Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
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NB This will not appear as a separate list in the yearbook.