Smoking Ban - Brand Protection

Smoking Bans aren’t traditionally crisis issues but their impact on hospitality businesses made the ban an exceptionally serious matter for ENS’ client, SA Brains. The Act’s inevitability meant embracing the ban made more sense than opposing it so ENS positioned Brains as a ‘one stop shop’ for truthful but positive media comment. ENS media trained a range of employees from all levels of seniority within the company – including Welsh speakers. This resource was promoted to all key titles and broadcasters – both in Wales and in England and journalists seized the interview and sound bite opportunities in droves.

ENS works with one of the leading media trainers, Sky and BBC journalist, Robin Bailey and instigated a thorough media training programme. ENS’ media network of news journalists, editors and producers and features writers, both in England and Wales, meant that a thorough media outreach programme was delivered.

ENS secured positive PR worth over £750,000 (AVE) with the main regional and national broadcast and press. BBC journalist, Karl Necke, wrote to the ENS team to say “Thank you for your help over the last couple of weeks. Without you we wouldn’t have been able to provide the Network with the service we did yesterday. We ended up having the story on Breakfast News, News 24, the One O'Clock News and the Six O'Clock News (twice!)”.

‘As an agency, ENS offers a unique mix of senior level hands-on experience, an in-depth understanding of our business, a can-do attitude and great attention to detail.’ Richard Davies, Sales and Marketing Director, SA Brain and Co Ltd

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