The ICCO and the PRCA announce official partnership with World Communication Forum

London, 11 January 2013 – The International Communications Consultancy Association (ICCO) and sister organisation the Public Relations Consultants Association (PRCA) are delighted to announce their official partnership with the World Communication Forum (WCF), which is this year themed ‘Communication on Top’.

The fourth annual Forum will be held in Davos, Switzerland on 7-8 February 2013, and will feature top communications professionals and thought leaders from around the world sharing best practice, latest strategies, insights and creative ideas on the future of communications.

The official partnership means that all members of the ICCO and the PRCA will get ten per cent off the registration fee at the event.

The ICCO and the PRCA will be represented at the Forum by Francis Ingham, who will be the moderator for the expert panel ‘Impact of professional PR and communications awards on the development of the industry’, and a guest speaker on the panel ‘Today's world change-driver: Human Creativity or Technology?’.

Francis Ingham said: “I am very honoured to be a speaker at this year’s World Communication Forum, especially since it will be my first public appearance as the ICCO’s Executive Director.

“The Forum provides a platform for in-depth discussion on the issues that affect communications professionals around the world, and reflects the ICCO’s values of global cooperation and sharing best practice within the industry.”

Among ICCO members participating in the Forum are Andrey Barannikov (AKOS, Russia), Maxim Behar (BAPRA, Bulgaria) and Roman Geiser (BPRA, Switzerland).

Yanina Dubeykovskaya, Co-founder and Content Director at WCF, said: “The fourth edition of WCF-Davos focuses on the clash between global and local communications. In today’s digital world, communications has become truly global, while communities got more localised. The speed of finding professional solutions in the field of reputation management has been reduced to mere minutes.

“The Forum aims to bring together the new elite – communications experts who are capable of predicting the next steps in the development of the industry and creating new business value. Today we focus our minds on: new mechanisms of trust and engagement, creativity as a key expertise, the growing influence of the visual language, the status of reality in social media, and the viral change.”


All ICCO and PRCA members receive ten per cent off registration fee for the World Communication Forum. Please contact ICCO General Manager Anastasia Demidova for more details:

Notes to editors

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 28 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 1,500 PR firms.

About the PRCA

Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 300 agency members from around the world, including the majority of the top 100 UK consultancies. We also represent over 100 in-house communications teams from multinationals, UK charities and leading UK public sector organisations. 

About WCF
The World Communication Forum was created in 2009 by the international coordination committee. Its fundamental idea is to summon the new communications elite to an annual global conference for an open discussion of the contemporary communications professional agenda and also for sharing best practices, strategies and creative ideas. In 3 years only the forum has registered a huge number of international partner associations and organizations from 35 countries across 5 continents: IAB Europe, The Holmes Report, The London School of Public Relations and Branding (LSPR), Trans-Arabian Creative Communications (TRACCS), PRORP – The Mexican Association of Public Relations, Russian Public Relations Association (RPRA), Armenian Public Relations Association (APRA), Association of Business Communicators of India (ABCI) and more.

For more information, check the WCF’s official website –, or its YouTube Channel –, where you can find the records of all the debates, discussions and interviews held at the event so far.


Kalina Toncheva

PR Manager

at Top Communication Gmbh




Official WCF Profiles:





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