The PRCA and YouGov announce Research Partnership

London, 20th November – The PRCA, the PR professional body, has today announced a new partnership with YouGov, the global market research company.

The partnership sees YouGov become the PRCA’s only endorsed supplier of market research to its 300 consultancy members, 100 in-house communications teams, and its raft of freelance and individual members. The YouGov Omnibus will undertake bespoke research projects on behalf of the PRCA and the wider PR and communications industry, building on the PRCA’s respected intelligence offering.

YouGov currently operates a panel of 2.5 million people worldwide, including over 350,000 people in the UK representing all ages, socio-economic groups and other demographic types.

Tim Britton, YouGov COO, said: “We are very excited about this new partnership with the PRCA, an organisation that lies at the heart of the PR and communications industry. We look forward to providing research insights that will inform debate and decision making for the PRCA’s members.”

Francis Ingham, PRCA Director General, said: “We are absolutely delighted to have YouGov as our new research partner. Its reputation as a leader in market research in the UK and abroad speaks for itself.

“From our Benchmarking to the PR Census we provide excellent insight for our members, and we look forward to consolidating our intelligence offering with a first-class research partner”.

 

- ENDS -

Notes to editors

For more information on how to become a PRCA partner, please contact katie.goodrum@prca.org.uk

About the PRCA

Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 300 agency members from around the world, including the majority of the top 150 UK consultancies. We also represent over 100 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

Comments (0)
Think before you print! Save energy and paper! Do you really need to print this page?
Fee Income
X
Drag here
  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
X
Drag here
  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
X
Drag here
  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
X
Drag here
  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
X
Drag here

The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
X
Drag here

Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
X
Drag here

NB This will not appear as a separate list in the yearbook.