About PRCA Qualifications

Following calls from the membership since September 2009 the PRCA is introducing professional qualifications. They have been designed to formalize a training programme to help give you and your staff a clear and structured development programme no matter what their current level within the organization.

The programme has been put together by our qualifications board to top level PR professionals including co- chairs, Jonathan Jordan (Sermelo) and Dick Fedorcio (Metropolitan Police, Trevor Morris (University of Westminster), Alex Aiken (Westminster City Council) Penny Porter (Bray Leino) and Francis Ingham (PRCA).

The board are in place to ensure that the qualifications are of the highest standard possible and remain highly business focused.

PRCA Foundation Course
This is designed to ensure that all new starts are trained in the core principles of PR, allowing them to be an effective member of the team.

PRCA Online Certificate 
The PRCA Online Certificate is aimed at intermediate level practitioners looking to progress their careers through a wide range of bite size courses. The PRCA Online Certificate will give ambitious PRs the all-round skills to be an effective member of the team and take on the challenges to progress to a senior PR management role.

PRCA Advanced Certificate
This is designed for those who already have a good grounding in PR and are looking to advanced their career in a structured and formal manner, creating a highly effective PR practitioner.

PRCA Diploma
This is designed for those already at management level, providing them with the skills to lead their organizations more effectively and ensuring they are familiar with the latest management practices.

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Fee Income
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  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
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  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
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  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
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  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
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The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
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Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
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NB This will not appear as a separate list in the yearbook.