The PR Apprenticeship is a programme whereby the PRCA recruits and trains new junior members of staff for you. Apprentices work full time whilst studying towards a level 4 Higher Apprenticeship qualification, equivalent to the first year of a degree.
How does it work?
The PRCA are able to post your vacancy and run a thorough recruitment process, sending you a shortlist of candidates to interview. Once selected and hired, the apprentice is a full time employee of the organisation. They are required to spend the equivalent of one day per week on apprenticeship work, which can be done from the office. A PRCA assessor guides them through the qualification. Assessment is competency based – the apprentice’s daily work should provide the evidence for the qualification criteria. Apprentices' work-based learning is also supported by PRCA accredited webinars and face-to-face training courses.
How long is the Apprenticeship?
The PR Apprenticeship lasts 12-15 months – apprentices are usually hired on a full time, 15 month fixed-term contract and must work between 35-40 hours per week. The employer is under no obligation to keep the apprentice in employment after the apprenticeship has been completed.
What happens at the end of the Apprenticeship?
We hope that employers will be able to interview apprentices for vacant jobs in their own organisation – currently 85% of PR Apprentices stay on with their employer after completing the apprenticeship. Where this is not possible, the PRCA will support the apprentice in finding a new role. At this stage, successful apprentices will have a nationally recognised qualification, be part-PRCA qualified and have at least 12 months' PR and communications work experience.