Case Studies

'Get refreshed with Juicy Water' by Clarion Communications

View our profile: Clarion Communications

Clarion was challenged to create a campaign that would both excite retailers and drive consumer buzz, ultimately converting to sales.

"Say Yes to Baking" by Havas PR UK

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To mark the launch of the new Lactofree Spreadable,  Havas PR UK secured a partnership with Lola's cupcakes, encouraging more people to "Say Yes to Baking".

‘Harnessing the Power of Women On-Line’ for The Future Lab by Bray Leino

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In partnership with The Future Laboratory, Bray Leino introduces FemUnity. This case study explores a world in which women are dominating and revolutionising the internet.

‘We’re behind you’ campaign for Endsleigh Insurance by Splendid Communications

View our profile : Splendid Communications

To help Endsleigh Insurance re-engage with its core target audience of UK students, Splendid Communications developed a campaign with digital and social media at the core to raise awareness, encourage engagement and drive quote queries.

A 'Strawberry Savvy' Campaign for Jubilee Strawberries by Cirkle

View our profile: Cirkle

Cirkle's campaign that drove consumer awareness of the delicious Jubliee Strawberries, whilst enhancing the appeal of British fresh produce.

Accident Avenue for Confused.com by Cake Group

View our profile : Cake Group Limited

Cake's innovative campaign saw them bubble wrap a particularly accident prone street to promote the insurer Confused.com and generate widespread coverage.

Ballet, Birmingham & Me - Encouraging 80 young Brummies to Dance for the Games by David Kuczora

View our profile : Clive Reeves Public Relations

Birmingham Royal Ballet’s 20th anniversary celebrations saw a very special two year programme by Ballet, Birmingham & Me inspired by London 2012 projects. It involved 80 young people from city youth clubs working to showcase BRB’s work to a range of external bodies and sending out an important message to the media.

Benito’s Hat Mexican Kitchen 'Day of the Dead' campaign by Unity

View our profile: Unity 

Benito's Hat wanted the seemingly impossible -big band buzz for little budget. Unity created a watertight and low cost integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.

Bordeaux with Dom Joly by markettiers4dc

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Dom Joly was sent to Bordeaux to learn more about the wine production in the area during the CIVB's "Good Food Would Choose Bordeaux" campaign.

'Champions Drink Responsibly' for Bacardi by Burson Marsteller by Burson Marsteller

View our profile : Burson-Marsteller

The Barcardi Limited CSR campaign saw Burson-Marsteller work with Michael Schumacher to create the 'Champions Drink Responsibly' campaign.

Circle Anglia - Driving Policy Change: Making the Case for a National House Swap Scheme for Social Housing Residents. by Insight Public Affairs

View our profile : Insight Public Affairs

Insight Public Affairs implemented a campaign for Circle Anglia, one of the UK's leading housing associations, to raise awareness, create debate and improve the social housing sector.

'Cut it Out' for Vodafone by Threepipe by Threepipe

View our profile : Threepipe Communications

Vodafone tasked Threepipe with creating a campaign to educate school children about how to cope and deal with bullying, in line with the brand's corporate responsibility strategy.



 

Faith Matters by Journalista

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Faith Matters tasked Journalista to gain international media coverage and and to raise awareness of the diversity that the organisation has to offer.

Flybe Takes Off - a Financial and Investor Relations campaign for Flybe by College Hill

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College Hill was tasked with the challenge of preparing Flybe for its IPO, and managing the airline’s corporate reputation post IPO during a period of worsening economic conditions.

Get Lost in the West End - The West End Partnership by Cake Group

View our profile : Cake Group Limited

The profile of The West End Partnership was dramatically raised by Cake’s campaign involving a maze in Trafalgar square, a number of lesser known facts, culture and history of the West End hidden amongst this, and a thorough accompanying PR strategy.

'Global Manifesto on Traffic' by Ogilvy PR

View our profile : Ogilvy Public Relations Worldwide

Ogilvy PR ran a campaign for TomTom concerning their new HD technology, allowing the real-time traffic information to be provided. This case study shows the direct impact PR made on the share price resulting an 8% rise.

The Heinz Beanz Flavour Experience by Publicasity

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Heinz tasked Publicasity with driving sales of its new range of Heinz Flavoured Beanz, which were designed to appeal to a younger audience of taste adventurers.

The Housewarming by Richmond Towers Communications

View our profile : Richmond Towers Communications

Richmond Towers was asked by Irish Distillers to reinforce Irish whiskey's position as the world's fastest growing spirit category.

How to Cook Mushrooms by Haygarth

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Haygarth created a consumer facing campaign to educate 25-34 women on how to cook mushrooms properly, unleashing their full flavour.

i Newspaper by W Communications

View our profile: W Communications

The Telegraphed tasked WCommunications with launching i, the UK's first quality daily newspaper for 25 years.

Jabs for the Boys by Street & Co

View our profile : Street & Co

Street & Co worked with HPV Action worked towards eliminating a devastating virus which causes 5% of cancers globally.

Jack Daniel's Tennessee Honey 'Taparazzo' by Cirkle

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Cirkle were briefed to launch Jack Daniel's new Tennessee Honey. The creation of the world's first Taparazzo soon followed...

'Kenco Coffee Vision Internal Launch' for Kenco by GolinHarris by GolinHarris

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Kenco asked GolinHarris to help it communicate its move to Rainforest Alliance certified beans to its employees in the UK.

 

'Kleenex Sneezesafe' for Kleenex by MHP

View our profile : MHP Communications

MHP developed an education programme to teach children good tissue habits, which was then taken online with a fun and interactive - and free - website, www.sneezesafe.co.uk.

Korn/Ferry Whitehead Mann - building the corporate reputation following acquisition - 2009-11 by The Communication Group plc

View our profile: The Communication Group plc

The Communication Group plc turned a London-focussed executive search firm with a reputation for being discreet into a hard-hitting global force in a year-long campaign. In that period the performance of the London office improved significantly, attracting a series of high profile hires and obtaining the number one status in the annual executive grapevine index.

 

Lakeside's Living Christmas Fairy by Clarion Communications

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Clarion Comms sought to give the Lakeside shopping centre a massive boost in time for Christmas, with the intention of wowing the local press and keeping shoppers entertained.

Launching Ericsson Money to the Filipino Community by Threepipe

View our profile : Threepipe Communications

To launch Ericsson Money, a new international mobile money transfer service, Threepipe developed a social media campaign basd at a global Filipino music event - Barrio Fiesta sa London.

 

Lifeblood: The Thrombosis Charity by Insight Public Affairs

View our profile : Insight Public Affairs

Excellence in healthcare lobbying - Insight Public Affairs implemented a campaign on behalf of a medical charity to make the prevention of Venous Thromboembolism (blood clots) a priority for the NHS.

LV= Cost of a Child - from cradle to college by Lansons Communications

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To publicise LV= as the leading commentator on the cost of raising a child, Lansons Communications implemented a campaign to engage family customers and position LV= as the firm to provide solutions to problems faced.

The Magic of Football By Lexis

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Lexis devised a consumer campaign for Barclays Ticket Office, an initiative for the bank to connect with fans by offering free tickets to Barclays Premier League matches

 

Making a Big Bang for STEM by Consolidated PR

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Consolidated PR devised an insightful campaign to reach out to teenagers and young people to help them explore the opportunities of a career in science, technology, engineering and mathematics. A range of traditional and new elements were used in this broad task.

Hunt for the nation's herb hero by Mustard Communications

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Mustard developed a consumer campaign for The British Herb Trade Association to promote the use of fresh herbs in daily cooking (rather than just for special occasions).

NetApp: Using a multinational award to muscle in on the UK news agenda by Champion Communications

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Champion Communications received a call from their client, NetApp, requesting major PR exposure for some exciting news. They immediately set out a strategic approach that achieved significant national media exposure.

 

Never Mind the Pollacks by Cake Group

View our profile : Cake Group Limited

Cake’s campaign looked to influence consumer behaviour and promote Sainsbury’s CR principle of ‘Sourcing with Integrity’ - which resulted in a positive change in sales of Pollack!

NHS Blood & Transplant Campaign by The Red Consultancy

View our profile : The Red Consultancy

See how The Red Consultancy helped increase blood stocks by 30% ahead of the Olympics.

Norwegian Seafood Council by Bray Leino

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Bray Leino aimed to increase the Norwegian Seafood Council's UK market share, and to educate retailers and consumers about the sustainability of enjoying seafood.

Notcutts Garden Centres by Threepipe

View our profile : Threepipe Communications

Threepipe teamed up with interior stylist, Pippa Jamesson, to create two Christmas 'Secret Styling' tips and to drive business for Notcutts.

Papa John's Royal Wedding Pizza by Haslimann Taylor

View our profile: Haslimann Taylor

Haslimann Taylor's campaign to raise global awareness of Papa John's, ultimately leading to increased sales. This case study shows how the Royal Wedding was used as a platform for the campaign.

Patient Opinion by Journalista

View our profile : Journalista

Journalista helped elevate Patient Opinion become a 'go-to' organisation for expertise and isight into the NHS patient experience.

 

'Pet Obesity: The Reality 2009' for The Pet Food Manufacturers' Association by Salt by Salt

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The Pet Food Manufacturers' Association (PFMA) launched an authoritative pet obesity campaign to highlight the widespread problem of overweight pets. The PFMA chose PR as the only marketing channel - salt PR created an impressive and diverse variety of collateral for a range of consumer touch points.

 

Rachel's - a delicious story of PR driving sales by Threepipe

View our profile: Threepipe

Threepipe were tasked with bringing Rachel's organic yogurt to the forefront of consumer lifestyle media, by educating the public of Rachel's superior taste.

 

Repositioning Playtex by Lexis PR

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Playtex tasked Sixty (Lexis’ specialist division) to support a brand repositioning in order to become ‘the’ brand for women over 50.

 

RHS Garden Harlow Carr Diamond Quest by The Partners Group

View our profile : The Partners Group

The Partners Group devised a 'treasure hunt' campaign to attract visitors to Garden Harlow Carr (Harrogate, Yorkshire) during the quiet month of November and to the 60th anniversary of the garden. An innovative campaign resulted in 20% more visitors.

Running on Empty: Third City for James Ellington by Third City

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Third City's pro-bono campaign to raise sponsorship money for Team GB athlete James Ellington ahead of the Olympic Games.

Simple but effective use of online and social media to enhance a news story by Tribe PR

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Tribe used social media to address a larger audience and raise the profile of heritage and conservation organisation WREN. A great story of a simple campaign on a very low budget that had effective results.


Smoking Ban - Brand Protection by ENS Ltd

View our profile: ENS Ltd

This campaign, run by ENS Ltd, helped their client SA Brains embrace the smoking ban so not damage their hospitality brand.

Stand up and be counted: Including ethnic minorities in the 2011 Census by Linstock Communications

View our profile : Linstock Communications

Linstock was commissioned to deliver the Government's most prestigious campaign to engage with ethnic minorities.

 

St Mungo’s - Establishing A Campaigning Taskforce by Insight Public Affairs

View our profile : Insight Public Affairs

Insight worked together with St’ Mungo’s to raise awareness with Government decision makers, commissioners and providers, about the links between homelessness and mental health problems.

 

'Stroke for Stroke' for Siemens by Threepipe

View our profile : Threepipe Communications

Siemens challenged us to leverage their GB Rowing sponsorship with a campaign to engage with the business and consumer audience, while supporting their corporate responsibility objectives. Areas addressed: CSR, sponsorship, charity, business, consumer.

 

'The Business Inflation Guide' for MORE TH>N by MS&L by MS&L

View our profile : Capital MSL

MORE TH>N BUSINESS (M>B) is a direct insurance provider to small businesses across the UK. MS&L was appointed to raise its profile beyond vertical trade media. Given the shortage of news hooks, the account team knew they needed to create a platform for thought leadership.

 

The Coca-Cola 24Hr Session by Lexis PR

View of profile : Lexis

Designing a new brand platform for Coca-Cola in a new decade. Lexis used the Coca-Cola 24 hour music session to give the brand an enormous media boost.

 

'The Great Exhibition' for ECB by Threepipe by Threepipe

View our profile : Threepipe Communications

Summer 2009 was the biggest summer of cricket ever hosted in England, headlined by the npower Ashes and the ICC World Twenty20. The England & Wales Cricket Board created “The Great Exhibition”, a campaign to capitalise on the excitement and interest generated by these high profile events, creating more cricket fans and building a positive legacy for the future of cricket.

The Lucozade YES campaign 2011 by Splendid Communications

View our profile : Splendid Communications

Splendid Communications was briefed to bring the Lucozade YES TV ad campaign to life. A mix of brand PR, events, exclusive talent content and music festival activation helped to engage a younger audience for the brand.

The Prince's Rainforest Project by Cake Group

View our profile : Cake Group Limited

Cake Group raised awareness of the link between rainforests and climate change through a combination of digital communications, and traditional PR. The aim was to get deforestation on the agenda at The Copenhagen Climate Change Summit.

 

The Smirnoff Nightlife Exchange Project 2010 for Diageo by Splendid Communications

View our profile : Splendid Communications

Splendid Communications created a campaign that blurred the lines between the virtual and real world, successfully engaging consumers with the Smirnoff brand and encouraging active online and offline participation that went way beyond a Facebook ‘like’.

The World's Most Expensive Taxi Journey by markettiers4dc

View our profile : markettiers4dc

Breaking world records and raising £20,000 for the Red Cross are just a couple of the outcomes from this broadcast campaign by markettiers4dc, on behalf of GetTaxi

 

T-Mobile ‘Big Night In’ by Brands2Life

View our profile : Brands2Life

In the summer of 2010, Brands2Life was challenged with launching T-Mobile’s new customer loyalty scheme - Night In - a movie and game rental offer with Blockbuster. Our brief was twofold: drive widespread awareness for Night In and encourage submissions to the accompanying UGC advertising campaign via T-Mobile’s YouTube channel. The campaign also had to adhere to T-Mobile’s creative principles for its iconic ‘Life’s for Sharing’ campaigns, which included the famous Liverpool Street Station ‘Dance’ and Trafalgar Square ‘Sing’. Our execution needed to inspire and encourage participation, be unmissable so that those not involved wished they were. T-Mobile was also looking for an ambitious, audacious campaign done on a scale which meant as many people as possible could take part. In addition, we needed to find a way a vehicle that would communicate the campaign’s multiple messages

 

'Typhoo Sports For All' for Typhoo Tea Ltd by Cirkle by Cirkle

View our profile : Cirkle

Cirkle was tasked with amplifying Typhoo's partnership with the English Federation of Disability Sport. Typhoo were keen to move away from gimmicks and expensive celebrity laden TV advertising to return to its ‘good honest tea' roots and its links with charities since the 1900's.

Vaseline Marmite April Fools Day by Lexis

View of profile : Lexis

Spoof new lip therapy flavour used to launch Vaseline UK Facebook page

Vote Rhythmix - the charity, rather than the show by Unity

View our profile: Unity

Taking on a trademark battle -Read  how Unity launched a social media campaign with a brilliant outcome!

Warsaw Stock Exchange -an historic IPO symbolising Poland’s free market economy by College Hill

View our profile : College Hill

Read how College Hill lead the international communications for the IPO of the Warsaw Stock Exchange on the Warsaw Stock Exchange. By College Hill.

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