“The PR Council serves as an important think-tank, where senior PR professionals can meet to discuss the key issues facing our industry. Their discussions, and occasional publications, can help inform the activities of the PRCA itself as well as providing helpful guidance to colleagues working in communications and PR.”

Martin Bostock, Nelson Bostock Group

"The PR Council has an important role to play in highlighting the challenges and opportunities facing our industry, helping to raise the profile of public relations and demonstrating the value of our profession in today’s fast-moving communications world. We’re looking forward to drawing on the wide-ranging experience and insights of the PR Council members to deliver some valuable projects together."

Rob Ettridge, Red Lorry Yellow Lorry

"With PR increasingly being recognised as the key business discipline it is, the PR Council acts as a driver for the promotion of high standards and best practice. It brings together those who want to further the creativty, innovation and professionalism within PR, to build real momentum for the industry."

Matt Carter, Burson-Marsteller

The PRCA Council is an important part of ensuring the industry hears the very latest thinking and best practice. As an in-house member, it is doubly useful to be able to hear views from across the sectors

David Holdstock, Local Government Association

"I think we're in a unique position to help drive change across organisations and help people understand what good communications looks like. As we enter a world where traditional lines are blurred so the ability to take a more global view becomes important. This is where the PR Council can help."

Jamie Brookes, BNY Mellon

Increasing accessibility and insight into our profession is absolutely critical to the future of public relations. The PR Council should be at the forefront of creating more opportunities for practitioners and PR entrepreneurs to do this, as well as providing helpful guidance that ensures high industry standards are met and maintained across the PRCA membership body.

Holly Sutton, Journalista

My main reason for sitting on the council is to bring about change in particular to help the industry speak with a unified voice. In particular I would like to see that lobbying is treated fairly. I do not believe that registration achieves anything as some of the country’s best lobbyists like Sir Richard Branson, Rupert Murdoch and the pressure groups will never appear on a register. As with journalism, the law is broadly adequate

Tom Curtin, Curtin & Co

"My motivation for sitting on the PR Council is to ensure that independent agency views are expressed and considered. A small number of large globally networked agencies can often dominate the news agenda and opinion yet it is independent agencies which employ the most people and produce the more creative and impactful work."

Jim Hawker, Threepipe

"The PR world in general needs to be taken more seriously and the Council meets that need by debating and setting standards for the industry, so that we can behave like a real profession. For me a key issue is nurturing new talent, so we can keep the best young people in the industry; particularly women who so rarely make it to board level, even though this is an industry where women outnumber men 2:1."

Angela Oakes, Treehouse PR

"Stand agency launched in May this year, so I was keen to sit on the PR Council to represent start-ups and to use our experience to ensure any decisions debated and agreed work for the small names as well as the more established agencies. I see my involvement in the Council as a way of giving small agencies a voice and doing my bit to make sure the issues and challenges the PRCA debates are as relevant to an agency in its first year as they are in its twentieth.”

Laura Oliphant, Stand Agency

"The future for PR is bright but the journey towards that future is far from straightforward. The PRCA PR Council is the only forum in which the fierce, natural competition between agencies is replaced by cooperation as the antidote to uncertainty. Given the degree of change and the range of challenges facing all agencies the shared outlook fostered by the PRCA is a vital source of support, solidarity and strategic insight."

Mike Morgan, Red Consultancy

"The PR Council is an important and influential body, which should represent interests from across the world of PR. As Managing Director of a small B2B agency that specialises in engineering, science and technology, I want to make sure that the interests both of smaller agencies and those involved in the manufacturing sectors are equally represented."

Nick Brooks, 4CM

"I am convinced that the PR Council has a vital role to play in helping to shape the future of the UK’s PR industry and provide a platform where serious and uninhibited debate can take place around some of our key challenges. We are experiencing the biggest period of change that I can remember and we need a body like the PRCA to provide guidance, support and leadership. I feel that being a member of the PR Council is a real privilege."

Shelley Facius. Juice PR

“Being part of the PR Council is a fantastic, energising experience. It’s great to be in the same room as so many expert practitioners, from such a wide range of backgrounds, as it gives you a real overview of the challenges and opportunities that the PR industry is currently facing. By tacking these issues together, we stand a much better chance of being able to make practical, productive recommendations, both to the PRCA and the wider industry."

Lorna Gozzard, Kindred

“The PRCA and PRCA Council play a vital role in shaping our industry. Bringing together some of the most visionary thinkers together to discuss and plan the future direction of the PRCA ensures we remain relevant in the changing world in which we work. It’s refreshing to connect with fellow professionals, share common experiences and be challenged as to how to move the industry forward.”

Danny Whatmough, Ketchum

"Public relations is at an interesting crossroads as old media meets new and the various players in the marketing industry compete to claim leadership in new communications strategies. The PR Council can be a very influential think-tank and a great vehicle for bringing good people into contact again. I’ve already caught up with several old friends and former colleagues!"

Nigel Kennedy, Commucan

"The PR profession is at a pivotal point. The digital landscape presents new demands and opportunities; new competitors from beyond our sector create fresh challenges and regulators and lawmakers threaten to change working practices dramatically. The PRCA has a vital role in helping shape the future of this industry and I’m delighted to be part of the PR Council debating these changes and informing the PRCA's strategic priorities."

Steve Dunne, Brighter Group