Notcutts Garden Centres

Problem

National garden centre business, Notcutts, was keen to drive online business and footfall into its stores to purchase Christmas decorations.

Solution

We teamed up with BBC interior stylist, Pippa Jameson, to create two Christmas ‘Secret Styling’ videos: “How to create the perfect Christmas tree” and “How to decorate your home”. The videos were hosted on a Notcutts YouTube channel and seeded in to online media and blogs to showcase Notcutts’ stunning range of Christmas products.

Content from the videos and “top tips” on Christmas decorating from Notcutts experts were sold in to national, lifestyle and regional media, along with a product PR campaign focussing on the Notcutts Christmas range.

Outcome

The campaign achieved over 80 pieces of quality coverage across trade, national and regional online lifestyle media. Highlights include: UKTV Home, IPC Media Homes Network and Great British Life
 

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