The PRCA has launched Ethical Champions, aimed at celebrating the PR and communications agencies that are ethical and proud of it.
Ethical Champions are the latest step in the PRCA’s work to raise standards and celebrate those who uphold the highest standards, providing a guiding light for the PR and communications industry.
Winners of Ethical Champions 2018
Very small agency: Viva
Small agency: Greenhouse PR
Large agency: Cicero Group
Very large agency: Golin
What does it take to be an Ethical Champion?
You must demonstrate the following four key attributes:
Do you believe that a happy, healthy staff leads to a better service for clients? Do you do the utmost to ensure their wellbeing?
Ethical account management
Are you mindful of the moral aspects of account work? Are your staff encouraged to express their own ethical concerns?
Recruitment and retention
How do you ensure that interview candidates are sourced from the broadest pool? How do you ensure that interns are given valuable, structured internships?
Ethical business practices
What structures do you have in place to ensure that the way that you do business is as ethical as possible?