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Ethical Champions

To enter Ethical Champions, contact:

Matt Cartmell

E: matt.cartmell@prca.org.uk

T: 020 7233 6026 

The PRCA has launched Ethical Champions, aimed at celebrating the PR and communications agencies that are ethical and proud of it.

Ethical Champions are the latest step in the PRCA’s work to raise standards and celebrate those who uphold the highest standards, providing a guiding light for the PR and communications industry.

There are five categories:

  • Very small agency: Up to £500k turnover
  • Small agency: £501k to £1.5m turnover
  • Medium agency: £1.51m to £2.5m turnover
  • Large agency: £2.51m to £5m turnover
  • Very large agency: More than £5m turnover

 


What does it take to be an Ethical Champion?

You must demonstrate the following four key attributes:

Staff welfare

Do you believe that a happy, healthy staff leads to a better service for clients? Do you do the utmost to ensure their wellbeing?

Ethical account management

Are you mindful of the moral aspects of account work? Are your staff encouraged to express their own ethical concerns?

Recruitment and retention

How do you ensure that interview candidates are sourced from the broadest pool? How do you ensure that interns are given valuable, structured internships?

Ethical business practices

What structures do you have in place to ensure that the way that you do business is as ethical as possible? 


How to enter

Scroll down for a broader outline of the four areas we would like you to respond to in your entry. The entry fee is £115+VAT per entry, and you can pay below. Once you have done so, please email your entry to ethicalchampions@prca.org.uk

For each entry or nomination, we require:

  • Maximum 1,000 words – minimum font size 10
  • Maximum size of entry, two sides of A4
  • Optional supporting pictures, graphs, clippings or screen grabs – maximum two sides of A4
  • All entries must relate to the time frame 1st January, 2016 – 31st December, 2016
  • Entries must be submitted in PDF format

The deadline for entries is 28th February. The winners will be announced at a free-to-attend drinks reception in March.

£138.00
Product: 

Staff welfare

Do you believe that a happy, healthy staff leads to a better service for clients? Do you do the utmost to ensure their wellbeing?

To demonstrate your investment in staff welfare, you may wish to focus on any of the following areas – and any others that you would like to bring into consideration:

Professional development: Do you have a CPD plan? Do you ensure that your staff are given ongoing training?

Employee care: How do you deal with your staff’s mental and physical welfare?

Maternity/paternity leave: What is your approach to maternity/paternity leave?

Gender Pay Gap: Do you reveal your pay gap and are you taking action to address it?

Ethical account management

Are you mindful of the moral aspects of account work? Are your staff encouraged to express their own ethical concerns?

To demonstrate your investment in ethical account management, you may wish to focus on any of the following areas – and any others that you would like to bring into consideration:

 Conscientiousness: Does your agency have a moral code with regards to who you will or won’t represent? Can staff be excused from working on accounts they are not comfortable with?

Charitable endeavors: Do you undertake any pro bono work? Can your staff do so?

Recruitment and retention

How do you ensure that interview candidates are sourced from the broadest pool? How do you ensure that interns are given valuable, structured internships?

To demonstrate your investment in recruitment and retention, you may wish to focus on any of the following areas – and any others that you would like to bring into consideration:

Diversity: Do you have a diversity plan?

Internships: How do you treat your interns? Are they paid? Do you take part in any schemes like the PRCA’s PR Internships For All, or the Taylor Bennett Foundation?

Ethical business practices

What structures do you have in place to ensure that the way that you do business is as ethical as possible?

To demonstrate your ethical business practices, you may wish to focus on any of the following areas – and any others that you would like to bring into consideration:

Accountability: what do you do to inform and educate staff on the code(s) of conduct that you follow? How does this feature in your inductions for new-joiners?

Transparency: Where relevant, are you transparent about your account work and business activities, for instance on the PRCA Public Affairs Register?

Footprint: How do you handle your company’s environmental footprint?