The PRCA has launched Ethical Champions, aimed at celebrating the PR and communications agencies that are ethical and proud of it.
Ethical Champions are the latest step in the PRCA’s work to raise standards and celebrate those who uphold the highest standards, providing a guiding light for the PR and communications industry.
Very small agency
Long Run Works
The Knowledge Partnership
Gough Bailey Wright
London Communications Agency
Very large agency
What does it take to be an Ethical Champion?
You must demonstrate the following four key attributes:
Do you believe that a happy, healthy staff leads to a better service for clients? Do you do the utmost to ensure their wellbeing?
Ethical account management
Are you mindful of the moral aspects of account work? Are your staff encouraged to express their own ethical concerns?
Recruitment and retention
How do you ensure that interview candidates are sourced from the broadest pool? How do you ensure that interns are given valuable, structured internships?
Ethical business practices
What structures do you have in place to ensure that the way that you do business is as ethical as possible?
Interested in sponsoring Ethical Champions?
We are looking for a number of strategic partners to support the event.
For more details on each of the packages available, please contact Sue Reynolds at firstname.lastname@example.org.
The judging panel
Katherine Bradshaw, Head of Communications, Institute of Business Ethics
Fiona Young, Communications and Membership, Social Enterprise UK
Tom Hadley, Director of Policy and Professional Services, REC
Emma Ewing, Consultant, Trainer and Coach, Big Fish Training
Claire Walker FPRCA, Chairman, PRCA Professional Practices Committee
Michelle Bailey, Managing Consultant, People Essentials
Michael Burd, Chairman, LewisSilkin