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Ethical Champions

To enter Ethical Champions, contact:

Matt Cartmell

E: matt.cartmell@prca.org.uk

T: 020 7233 6026 

The PRCA has launched Ethical Champions, aimed at celebrating the PR and communications agencies that are ethical and proud of it.

Ethical Champions are the latest step in the PRCA’s work to raise standards and celebrate those who uphold the highest standards, providing a guiding light for the PR and communications industry.

The Winners

 

Very small agency

Long Run Works

 

Small agency

Muckle Media

 

Medium agency

Dynamo

 

Large agency

Citypress

 

Very large agency

Lansons


What does it take to be an Ethical Champion?

You must demonstrate the following four key attributes:

Staff welfare

Do you believe that a happy, healthy staff leads to a better service for clients? Do you do the utmost to ensure their wellbeing?

Ethical account management

Are you mindful of the moral aspects of account work? Are your staff encouraged to express their own ethical concerns?

Recruitment and retention

How do you ensure that interview candidates are sourced from the broadest pool? How do you ensure that interns are given valuable, structured internships?

Ethical business practices

What structures do you have in place to ensure that the way that you do business is as ethical as possible? 


Interested in sponsoring Ethical Champions?

We are looking for a number of strategic partners to support the event.

For more details on each of the packages available, please contact Sue Reynolds at sue.reynolds@prca.org.uk. 


The judging panel

Katherine Bradshaw, Head of Communications, Institute of Business Ethics

Fiona Young, Communications and Membership, Social Enterprise UK

Tom Hadley, Director of Policy and Professional Services, REC

Emma Ewing, Consultant, Trainer and Coach, Big Fish Training

Claire Walker FPRCA, Chairman, PRCA Professional Practices Committee

Michelle Bailey, Managing Consultant, People Essentials 

Michael Burd, Chairman, LewisSilkin 

 


 

£138.00
Product: 

Staff welfare

Do you believe that a happy, healthy staff leads to a better service for clients? Do you do the utmost to ensure their wellbeing?

To demonstrate your investment in staff welfare, you may wish to focus on any of the following areas – and any others that you would like to bring into consideration:

Professional development: Do you have a CPD plan? Do you ensure that your staff are given ongoing training?

Employee care: How do you deal with your staff’s mental and physical welfare?

Maternity/paternity leave: What is your approach to maternity/paternity leave?

Gender Pay Gap: Do you reveal your pay gap and are you taking action to address it?

Ethical account management

Are you mindful of the moral aspects of account work? Are your staff encouraged to express their own ethical concerns?

To demonstrate your investment in ethical account management, you may wish to focus on any of the following areas – and any others that you would like to bring into consideration:

 Conscientiousness: Does your agency have a moral code with regards to who you will or won’t represent? Can staff be excused from working on accounts they are not comfortable with?

Charitable endeavors: Do you undertake any pro bono work? Can your staff do so?

Recruitment and retention

How do you ensure that interview candidates are sourced from the broadest pool? How do you ensure that interns are given valuable, structured internships?

To demonstrate your investment in recruitment and retention, you may wish to focus on any of the following areas – and any others that you would like to bring into consideration:

Diversity: Do you have a diversity plan?

Internships: How do you treat your interns? Are they paid? Do you take part in any schemes like the PRCA’s PR Internships For All, or the Taylor Bennett Foundation?

Ethical business practices

What structures do you have in place to ensure that the way that you do business is as ethical as possible?

To demonstrate your ethical business practices, you may wish to focus on any of the following areas – and any others that you would like to bring into consideration:

Accountability: what do you do to inform and educate staff on the code(s) of conduct that you follow? How does this feature in your inductions for new-joiners?

Transparency: Where relevant, are you transparent about your account work and business activities, for instance on the PRCA Public Affairs Register?

Footprint: How do you handle your company’s environmental footprint?