Details
Summary:
Now in its fourth year, the Digital PR and Communications Report is the leading insight into the digital strengths of the PR and Communications industry, developed by the PRCA and global research house YouGov.
Event Type: Conference
Address: Sheraton Grand Hotel & Spa, Edinburgh, EH3 9SR
Event Overview
The Digital PR and Communications Report 2016 will reveal:
- Where the PR and Communications industry’s digital strengths lie
- How brands are responding to digital
- The kind of digital help that brands are calling for, and how PR and Communications agencies are responding
- The attitudes of the boardroom towards digital communications
- How specific social media platforms are being used and the ROI from using them
- Changing needs for training in digital
The findings will be revealed by Lisa Carr MPRCA, Director and Partner at Lansons.
The panel will incluce:
Guy Robertson:
Guy is an independent marketing communications adviser with over 35 years’ industry experience. In 1986, he founded Guy Robertson Partnership (latterly known as GRP), managing its growth into one of Scotland’s most successful multi-discipline advertising and design agencies. When GRP closed in 2011 Guy made the decision to go back to what he knows best, providing independent marketing communications advice to a growing list of SMEs. He is based in Glasgow, he shares his office with 3x1 PR, where he also works closely with their PR team to add a design and advertising dimension to campaigns for many of the agency’s blue chip client portfolio. Guy lives in Glasgow’s West End, is a keen golfer and despite his advancing years enjoys regular games of five-a-side football! He is a Fellow of the Institute of Practitioners in Advertising (IPA), Past Chairman of the Scottish IPA and Past President of The Publicity Club of Glasgow.
Malcolm Figures:
Malcolm has over 8 years experience in digital marketing across a number of sectors including retail, travel, education and online gaming. With a grounding in a wide range of channels he discovered his true passion was paid media and has worked his way up to Head of Ambergreen's talented paid media team where he's been for the past 2 years. Working across a number of channels including search, social, video and display, he heads a team delivering campaigns for everything from the European launch for one of Asia's biggest online games, brand led campaigns taking new messages to market and online sales for one of the UK's most exciting retail brands
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