Details
Summary:
Join the PRCA for a morning of insight as we get stuck in to the major talking points of Influencer Relations, enabling you to understand how to work with bloggers and vloggers.
This half day conference is designed to provide delegates with discussion, debate and insight into future developments within our industry, focusing this time on the use of Influencers within PR and Communications.
Event Type: Conference
Address: Ellwood Atfield Gallery, London, SW1P 3HL
Event Overview
Agenda
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09:00 |
REGISTRATION |
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09:30 |
WELCOME |
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09:35 |
Influencer Relations: An Overview Chris Lee MPRCA, Founder and CEO, Silvester and Finch An overview of the state of influencer relations; a viewpoint on what it’s like to be on the other side receiving PR approaches; and some best practice insights and takeaways to finish. With 18 years in the media industry as PR, technology journalist, blogger and digital strategist, Chris brings a tried and tested integrated vision to communications. |
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10:05 |
Working with Influencers panel debate Chaired by Danny Whatmough MPRCA, PRCA Digital Group Chairman and Head of Social, EMEA at Weber Shandwick Danny will consider the challenges in putting together an influencer strategy, selling it into the business and then executing a campaign. He will speak to Jon Riley, Project Director at the Competition & Markets Authority (CMA) about the importance of being open and honest with consumers and best practice. Alongside the CMA, Danny will speak to marketers that have been involved in running influencer programmes to uncover their key learnings. |
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10:50 |
COFFEE BREAK |
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11:05 |
Creative Harmony – Understanding both Clients and Influencers to Create the Best Possible Content David Wade MPRCA, Account Director, Influencer Relations, Mischief, and Hannah Witton, the producer and host of her own education and culture YouTube channel. David will help you get inside the head of your client and of influencers to help you provide counsel to both and make the best possible content together. David is an Influence and Advocacy specialist, leading campaign delivery on Mischief’s dedicated Influencer team. He has worked across award winning, top trending and front page grabbing campaigns for some of the world’s top brands including W Hotels, E&J Gallo, The Football Association and Bailey’s. |
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11.35 |
Influencer Networks panel discussion Chaired by Candace Kuss MPRCA, Director of Social Media, H+K Strategies This will feature a panel of companies that connect brands (and agencies) with influencers: Susanna Scott, MD, Britmums Sam Barrett, Head of Business Development, Takumi Edward East, Founder, Billion Dollar Boy Victoria Luck, Managing Director, Buzzoole |
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12:20 |
Closing comments |
Further details of speakers and full agenda to follow.