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Managing Litigation Communications


Date

05 Jul 2017

Time

10:00

Location

Details

Summary:

Litigation is a fact of life for your clients and an area of reputational vulnerability. Whether your client is defending accusations in an employment tribunal, protecting a brand or suing over a breach of contract, at some point you will have to deal with the PR issues that surround the legal process. Although it is tempting to say as little as possible through the legal process, communicators recognise the harm that silence can cause. Often it is the lack of information that convicts a client in the public eye rather than the legal process. The way in which a piece of litigation is presented both internally and externally to the media will frequently have a bearing on the outcome and a Company’s ability to move on once it has come to an end. In this Breakfast Seminar we will outline how PR can be used to support litigation, protect reputation and manage the public’s perception of the outcome whatever it might be.

Event Type: Classroom

Places available: 10

Places remaining: 10

Trainer: Magnus Boyd MPRCA

Image of trainer

Event Overview

How attendees will benefit:

• Gain an understanding of how to manage the publicity surrounding an investigation.

• Messaging the decision to litigate in the extra-legal context

• PR considerations in the presentation of a case

• Combating the media’s narrative of the litigation

• Supporting the legal case outside of the Courtroom

• What Court documents are available to the press that might get reported on (the law has recently changed with huge implications for the publicity surrounding a case)

•  An overview of the litigation process, understanding the PR issues surrounding each stage of litigation and which stages can attract media attention.

• Managing media interest during a Trial

• Restoring a reputation whatever the result of the trial - Picking up the pieces

Who should attend?

  • PROs with clients who have been or may be involved in litigation or similar processes such as Employment tribunals, FCA and other regulatory investigations.

What attendees will learn

•  The PR factors that might inform the decision to bring a claim or defend a claim

• What can be said and when in the litigation process and what the media is allowed to report

• Dealing with hostile reporting of your client’s case

• How PR can support the legal process.

What materials will attendees receive?

  • A printed summary of the guidance and key considerations