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The 2016 Mature Marketing Summit


Date

11 Oct 2016

Time

09:00

Location

London

Details

Summary:

The Mature Marketing Summit is now established as the UK’s leading conference for all interested in marketing for older (50+) consumers. The conference, which is organised by the Mature Marketing Association and sponsored by Doro, Senior Response and Walnut Tree, combines presentations from eight expert speakers with four informal networking sessions.

Event Type: Industry Event

Address: Central London - TBC, London

Event Overview

The event will be introduced and chaired by MMA Chairman, Mark Beasley. The aim of the day is to share and discuss knowledge related to marketing and the mature (50-plus) consumer. The day will feature presentations from 8 speakers and 4 informal networking breaks. Full event information – link to here.

 

Agenda

9.00    Arrival - Coffee and pastries

9.30    Session One

  •  Introduction and Welcome – Mark Beasley, Chairman, the MMA
  •  Mark Davies – MD, Whistl.  ‘Doordrops: Old media, New Tricks’
  • Michael Cutbill, Marketing Director – Age UK. ‘Better Product Solutions for People in Later Life’
  • Rama Gheerawo, Director, The Royal College of Art. ‘Design in the age of ageing’
  • Q & As

11.00    Coffee break

11.30    Session Two

  •  Matt Atkinson – CMO, Saga Group. ‘Re-inventing Saga for the changing 50-plus consumer’
  •  Lena Roland – World Advertising Research Centre. ‘Best practice: How to market effectively to the 50+ consumer’
  • Kevin Lavery, Vice-Chair, the MMA. New! The Mature Marketing Awards
  • Q & As

13.00    Lunch

14.30    Session Three

  • David Sinclair, Director, ILC-UK. ‘Challenging the Myth of Retirement’
  • Ivan Palmer, CEO, The Social Partners. ‘The Social Media Lives of the over 50s’
  • Edgar Keehnen, Agewise. ‘The 3 As of awful ageing and the marketing implications’
  • Q & As

16.00–17.00  Networking and refreshments

 

To book click here. To save £100 on the standard delegate rate, please quote code: PRCA199