Details
Summary:
In the 24/7 world of 2016, when people are hit with umpteen messages every minute, how can businesses, brands and organisations best communicate effectively with their target audience? What disciplines are needed? Which factors are most important? Is it quality of output? Quality of medium? Quality of sanction? Relevance? Authenticity? Credibility?
Indeed, who should be the master of content?
We have asked these questions of a collection of respected journalists and creatives. Chaired by the highly regarded Midlands Insider editor Kurt Jacobs, the session will involve presentations followed by Q&As. Kurt has long and widespread experience working in business journalism and in PR, particularly in the Midlands, having worked at The Birmingham Post, Adline and Marketing Birmingham as well as with a number of agencies and also freelance.
This event is being run by the PRCA and CIPR.
Event Type: Group Event
Address: The International Convention Centre, Broad Street, Birmingham, B1 2EA
Event Overview
Speakers to include:
Mark Coyle - Director, MC Digital - has 30 years’ experience as a digital producer including 18 at the BBC where he was at the forefront of turning the broadcaster into a world-class, digitally-focused organisation.
Mark played a lead role in the BBC’s digital coverage of the London 2012 Olympics, before joining BT Sport as Head of Digital Production. He’s been part of and led multi-discipline, digital production teams and collaborated with a range of industry experts to deliver websites, apps, social channels and creative content to fulfil operational targets and strategic business objectives.
His main focus currently is working on digital and broadcast development for Velon, a company formed by 11 UCI World Tour cycling teams.
Jon Harrison and Richard Elwell are owners/creative partners of One Black Bear, an independent, full service agency that works for numerous national brands. Based in Digbeth, One Black Bear has developed an enviable reputation for producing work that stands out – the mantra is ‘get to the point’. Jon and Richard are two of the highest regarded creatives in the Midlands, with over 100 industry awards to their names.
They started working together 25 years ago, joining Wallis Tomlinson as a junior creative team in 1994. Appointed to the board as creative directors in 1999, they helped Wallis Tomlinson win Midlands Agency of the Decade in 2000 - prior to launching their own business in 2002.
Bob Hockenhull of BBC Midlands Today will also be contributing – joining us as soon as Midlands Today finishes! Bob goes by the motto "Variety is the spice of life" which is his explanation why he enjoys working on Midlands Today. Bob worked on several local newspapers in Cheshire, before starting his broadcasting career on independent radio in Wrexham, Liverpool and Stoke-on-Trent. He joined the BBC in 1992 and after spells at BBC CWR in Coventry and BBC Radio WM, he joined Midlands Today.
Drinks and light refreshments will be provided.
Attendance is free, but numbers are limited so people interested in attending need to register as soon as possible to secure their place.