Details
Summary:
With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content.
Event Type: Webinar
Address: Webinar, Webinar
Places available: 50
Places remaining: 37
Trainer: Russell Goldsmith
Event Overview
This session explores the opportunities available to you to use video to engage your audiences through social media, be that owned, earned or paid for, showing how it can be integrated as a key tactic for a specific activity, or to form a strategic part of your longer term communications plan.
From the shortest of short-form content, such as a six second Vine posted on Twitter, to streaming a live launch event through Facebook, we will also show how to use video to:
- Amplify your message and improve reach through targeted coverage on traditional online media and influential bloggers
- Generate buzz
- Improve SEO
- Increase your ROI
You will also see examples of how interactive video can drive sales both on and off-line.
Including latest research figures, this webinar will help PR professionals begin to build a strategy for their next campaign.
Who should attend?
This course is suitable from junior to senior level PR professionals who need to understand how to integrate video content into a digital PR campaign or longer term PR strategy.
Course Materials
Attendees will receive a copy of the presentation including links to all relevant case studies and sources