Details
Summary:
The business case for reaching and engaging with diverse/ethnic communities from a commercial and talent perspective in 2017.
Due to popular demand and the success of the last ethnic diversity seminar in April 2016 at PRCA, Mavis Amankwah, founder of Rich Visions Diversity Communications returns with special guest speakers to talk about the business case for reaching and engaging diverse/ethnic communities from a commercial and talent perspective.
Event Type: Conference
Address: PRCA, London, SE1 0BE
Event Overview
Has it ever crossed your mind that there is a big gap in the market to reach out to ethnic communities?
As we all prepare for Brexit, there is still a large population of diverse communities residing the UK who have been here for over five decades but yet are not being marketed to, be it recruitment or commercial marketing campaigns!
The demographics of the UK’s population are changing rapidly. Communities classed as minorities will soon be a majority in the UK’s main cities. Bearing this in mind, as communicators, we would like to keep you informed of the latest trends and patterns of the UK’s diverse population.
The one-size-fits-all approach has omitted a huge number of diverse/ethnic communities. Now is the time to make communication more inclusive to reach all diverse audiences for your agency and your clients in 2017. Doing the same old marketing and PR thing of just targeting what you know will eventually leave you with poor results.
Ethnic communities have a combined disposable income of £300 billion and spending power of £46 billion and with a population that stands at nearly 10 million in the UK ,this community should not be neglected.
This event will be followed by drinks and networking and you can also order your Diversity Calendar for 2017!
This event is worth 15 points in the PRCA CPD scheme.
