PR's Evolving Role Within an Integrated Sales and Marketing Programme

Event Overview

Smart phone enabled consumers have taken control away from brands, whilst social media platforms have revolutionised the business landscape. As a result, today's successful organisations have to adapt to a new form of social selling, one where PR and thought leadership play a vital role in warming up the pipeline for sales. Delegates will learn about the following: • The C-suite impact of digital on sales, marketing, customer service and HR • Social Selling and the demise of the traditional sales person • The rise of thought leadership • Delivering stakeholder comms via multiple touch points The benefits of these skills will be: • An understanding of the new hybrid world of sales and marketing, both strategic and tactical • How to develop an outline sales and marketing plan to meet business goals • How to fully exploit PR tools for improved success with email marketing • How to use LinkedIn and Twitter for thought leadership and sales • Which tools can be used to support you • How to measure the success of an integrated sales and marketing plan